Retail has forever changed due to technology’s impact on the shopping process. It’s no longer about the in-person experience — it’s about the total experience, from consideration through the point of purchase. Shoppers require more control of the sales process, and brands have a responsibility to respond.
While many retailers are working hard to get technology out the door and on the floor, none have mastered a truly technologized shopping experience – except for Macy’s, that is. With an omni-channel strategy that takes the lead, Macy’s has created tech-enhanced store shopping.
The use of technology for shopping by 18-25 year-olds is overstated, according to a survey done by a group of LIM College students and in conjunction with the National Retail Federation Student Association (NRFSA).
The Promenade mall in Temecula is using cellphone tracking techology to monitor the movement of folks in and around the shopping center during the holiday season.
Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP.