Target Corporation, In-store media

Target’s Innovation Comes From Within

The story of Target’s process of innovation, as told through one employee, Elwin Loomis. According to the Star Tribune, Loomis left Target after 12 years to work at a smaller, more innovative, company. A decade later, Loomis finds himself back at Target, but what he came back to was not the same company he left.

Target Corporation, In-store media

From the article:

“At Target, we’re at the right time, the right place and the right culture to really effect transformative change,” said Loomis, a senior group manager with emerging technologies. “There’s some really good stuff happening now.”

Two years after revamping its website, the Minneapolis-based retailer has gone on a digital tear, dramatically transforming a store-based culture ruled by marketers and merchandisers into an integrated innovation machine. The company that normally needs a year to plan collections of clothes and accessories now wants to roll out mobile apps and social media tools in just weeks.

“It’s not about just one physical manifestation on how you innovate like a research and development center,” said Beth Jacob, Target’s executive vice president and chief information officer. “Innovation is everyone’s day job.”

At times, Target seems to be operating at 4G speed. Over the past several months, the company has retooled Target Mobile, launched a digital coupon program via Facebook and live-streamed the doings of YouTube millennials residing in dorm rooms outfitted with Target merchandise that consumers could purchase by just scrolling over the products.

Such ambitious efforts come at a pivotal time for Target. The retailer has struggled to grow sales at its 1,784 stores in the United States as impatient and digital-savvy consumers flock to the Internet in search of deals, entertainment and convenience. As a result, retailers are searching for new sources of growth through online, mobile and social media.

Target Corporation Canada, LEED Certified

Target’s New Stores in Canada Get LEED Certification

Roughly 25 new Target stores in Canada have received LEED certification. This marks the first few dozen of nearly 125 new Target stores to be opened in Canada this year, with the goal of every one of these stores to be LEED certified, according to Chain Store Age.

Target Corporation Canada, LEED Certified

From the article:

Target is obtaining LEED certification through the U.S. Green Building Council’s LEED Volume Program, which streamlines the certification process for multiple buildings of a similar type in both Canada and the U.S. In order to obtain certification, Target stores will undergo various rounds of audits throughout 2013, which must meet stringent criteria across five LEED categories including: sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality.

“As part of Target’s long-term commitment to invest in the health and environmental sustainability of our communities, we’re proud to announce our first Canadian stores are LEED certified,” said Tony Fisher, president, Target Canada. “More than $10 million is being invested into each new location to ensure our stores deliver the Target brand shopping experience, and this includes a commitment to sustainability and design plans that conserve energy, water and waste.”

Target Corporation Beauty Concierge, Shopper Marketing

Target’s SoCal Locations Getting a Beauty Concierge

Nearly 100 Target stores in the Orange County and Los Angeles areas will begin featuring beauty concierge services for their customers. According to Retail Customer Experience, each Target Beauty Concierge will be available to answer questions and guide shoppers. Customers will be able to identify them by their black aprons and will be located in the beauty aisles.

Target Corporation Beauty Concierge, Shopper Marketing

From the article:

In addition, the program will launch in 27 stores in the Washington, D.C., Northern Virginia and Baltimore area, 36 stores in Minneapolis and expand by an additional 41 stores in Chicago, with approximately 200 stores implementing the program in 2013.

“Target is excited to offer this unique, special service to our Los Angeles and Orange County area guests — guests whom we know are passionate about beauty,” said Cary Strouse, Target’s senior vice president of stores in the Western region. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices.”