The In-Store Experience Still Reigns Supreme for Customers
A customized in-store experience is the preferred method of shopping preferred by customers, according to a recent Chain Store Age article. Having said that, the checkout process is still a thorn in the side of nearly three-quarters of shoppers. Two-thirds of Americans also prefer to shop in stores where they receive personalized shopping experiences.
Retailing 2020 Report predicts swift evolution
Consulting firms Kantar Retail and PwC Network recently released the “Retailing 2020″ report that looks at key factors for retailers and suppliers in an age of technological advancements, globalization and hyper-competition.
54% of shoppers rate physical stores as most preferred channel
As women age, they find the shopping experience less enjoyable, according to a survey by global design consultancy Fitch. The study finds that the most fulfilled female shopper is between 16 and 24 years of age, suggesting that shops are designed for the young.
Empowered consumers drive future of retail, study shows
This week in London, leading retailers are gathering for the World Retail Congress. At the center of the conversation is how the empowered consumer, or the “I-Con,” is driving retail innovation.
Study Shows 29 Percent of Smartphone Owners Use their Phones as Shopping Companions
A Nielsen study finds thats smartphone owners are using their devices to help make purchases more than ever, with 29 percent of all owners taking advantage of retail-related apps.
Young Adults’ use of Technology When Shopping is Overstated [STUDY]
The use of technology for shopping by 18-25 year-olds is overstated, according to a survey done by a group of LIM College students and in conjunction with the National Retail Federation Student Association (NRFSA).
Poll: Retailers to lose customers if shelves aren’t full
Nearly 70 percent of U.S. adults would avoid shopping at a retail store if they encountered empty shelves, according to a nationwide survey commissioned by Galleria Retail Technology Solutions, a provider of retail and category optimization solutions.
