Starbucks makes Vietnam debut; sees potential there for ‘hundreds’ of cafes
Starbucks Coffee Co. on Friday opened its first location in Vietnam, following an expanded long-term relationship with Hong Kong Maxim’s Group.
Starbucks targets drive thrus for U.S. growth
More than half of the 1,500 new coffeehouse locations Starbucks Corp. plans to open in the United States over the next five years will be drive-thrus, company officials said Thursday in a first-quarter earnings call.
Starbucks reveals $1 reusable cup to curb trash
Amid public pressure to curb trash from disposable cups, Starbucks is rolling out a novel possible solution Thursday: a $1 reusable tumbler.
Starbucks to open 1,500 new stores in U.S. by 2017
Starbucks Coffee Co. is moving ahead full-steam. The company on Wednesday announced accelerated global growth plans that include opening at least 1,500 stores in the United States during the next five years. Including Canada and South America in the mix, Starbucks expects to add a total of 3,000 new locations in its Americas region — and renovate thousands more — by 2017.
Starbucks sells $7-a-cup coffee
Coffee aficionados have a difficult decision to make: Spend $7 on a full lunch or on a single cup of Starbucks coffee? The brew in question: The Seattle giant’s new Costa Rica Finca Palmilera, its most expensive offering ever and also one of its rarest. The coffee is part of the company’s Reserve line and costs $7 for a grande cup.
Starbucks picks Boston for pilot test of wireless charging, in partnership with Duracell Powermat
If you’ve deemed yourself a non-essential worker and are riding out Hurricane Sandy at your neighborhood Starbucks, you may get a chance to be the first to try something new today: juicing up your phone with a wireless charging system made by Duracell Powermat.
What’s Missing From This Starbucks Store? The Branding
Where are the dark-green walls, pendant lighting, and communal tables? Gone, gone, and gone. The only recognizable remnant of the brand is the mermaid logo peeking out of a tiny ordering window at the back of the store. That’s a radical departure for the company, which has previously been partial to in-your-face branding.
Starbucks sees 1,000 new U.S. stores in next five years; will accept mobile payments starting in November
Starbucks Coffee Co. founder and CEO Howard Schultz said his company plans to add 1,000 stores in the U.S. in the next five years, according to a Bloomberg report.
Starbucks to Pit Stores Against Each Other to Save Energy
Developed in conjunction with the Snohomish County Public Utility District (PUD) and Portland Energy Conservation Inc. (PECI), the pilot project will be hosted by 10 Starbucks stores in Snohomish County, and will serve to test and document measurable energy savings in retail locations.
Staples and Starbucks join National Initiative to Reduce Energy
Staples and Starbucks Coffee Co. have joined a voluntary national initiative to reduce energy consumption. Under the Better Buildings Challenge, companies commit to reducing the energy use in their facilities by at least 20% by 2020, and to post their annual power consumption and information on their conservation projects on a U.S. Department of Energy website.
Starbucks opens store built from shipping containers
Starbucks has opened a drive-thru location built out of recycled shipping containers. The store opened in December in Tukwila, Wash., and features four shipping containers.
Starbucks Concept Store Is A Lab For Reinventing The Brand
Starbucks is known for its unwavering consistency, from its unoffensively homey store décor to its burnt-coffee smell. But this Thursday, the brand that normalized the $4 latte is opening an experimental concept store in Amsterdam that offers a glimpse of the Starbucks of the future–at least in Europe.

