"starbucks" tag
Starbucks in vietnam, retail localization

Starbucks makes Vietnam debut; sees potential there for ‘hundreds’ of cafes

Starbucks Coffee Co. on Friday opened its first location in Vietnam, following an expanded long-term relationship with Hong Kong Maxim’s Group.

Starbucks drive thru, retail localization

Starbucks targets drive thrus for U.S. growth

More than half of the 1,500 new coffeehouse locations Starbucks Corp. plans to open in the United States over the next five years will be drive-thrus, company officials said Thursday in a first-quarter earnings call.

Starbucks reusable cup, visual merchandising

Starbucks reveals $1 reusable cup to curb trash

Amid public pressure to curb trash from disposable cups, Starbucks is rolling out a novel possible solution Thursday: a $1 reusable tumbler.

Starbucks concept store, retail localization

Starbucks to open 1,500 new stores in U.S. by 2017

Starbucks Coffee Co. is moving ahead full-steam. The company on Wednesday announced accelerated global growth plans that include opening at least 1,500 stores in the United States during the next five years. Including Canada and South America in the mix, Starbucks expects to add a total of 3,000 new locations in its Americas region — and renovate thousands more — by 2017.

Starbucks 7$ cup of coffee, visual merchandising

Starbucks sells $7-a-cup coffee

Coffee aficionados have a difficult decision to make: Spend $7 on a full lunch or on a single cup of Starbucks coffee? The brew in question: The Seattle giant’s new Costa Rica Finca Palmilera, its most expensive offering ever and also one of its rarest. The coffee is part of the company’s Reserve line and costs $7 for a grande cup.

Starbucks Duracell Powermat, Shopper Marketing

Starbucks picks Boston for pilot test of wireless charging, in partnership with Duracell Powermat

If you’ve deemed yourself a non-essential worker and are riding out Hurricane Sandy at your neighborhood Starbucks, you may get a chance to be the first to try something new today: juicing up your phone with a wireless charging system made by Duracell Powermat.

starbucks-concept-store-retail-localization

What’s Missing From This Starbucks Store? The Branding

Where are the dark-green walls, pendant lighting, and communal tables? Gone, gone, and gone. The only recognizable remnant of the brand is the mermaid logo peeking out of a tiny ordering window at the back of the store. That’s a radical departure for the company, which has previously been partial to in-your-face branding.

Starbucks Mobile Payments, Retail Localization

Starbucks sees 1,000 new U.S. stores in next five years; will accept mobile payments starting in November

Starbucks Coffee Co. founder and CEO Howard Schultz said his company plans to add 1,000 stores in the U.S. in the next five years, according to a Bloomberg report.

Starbucks, Energy Conservation Competition, Shopper Marketing

Starbucks to Pit Stores Against Each Other to Save Energy

Developed in conjunction with the Snohomish County Public Utility District (PUD) and Portland Energy Conservation Inc. (PECI), the pilot project will be hosted by 10 Starbucks stores in Snohomish County, and will serve to test and document measurable energy savings in retail locations.

starbucks_barista-retail-localization- green-energy

Staples and Starbucks join National Initiative to Reduce Energy

Staples and Starbucks Coffee Co. have joined a voluntary national initiative to reduce energy consumption. Under the Better Buildings Challenge, companies commit to reducing the energy use in their facilities by at least 20% by 2020, and to post their annual power consumption and information on their conservation projects on a U.S. Department of Energy website.

Starbucks Store Opening, Shipping Containers, Retail Localization

Starbucks opens store built from shipping containers

Starbucks has opened a drive-thru location built out of recycled shipping containers. The store opened in December in Tukwila, Wash., and features four shipping containers.

Starbucks Concept Store, Retail Localization

Starbucks Concept Store Is A Lab For Reinventing The Brand

Starbucks is known for its unwavering consistency, from its unoffensively homey store décor to its burnt-coffee smell. But this Thursday, the brand that normalized the $4 latte is opening an experimental concept store in Amsterdam that offers a glimpse of the Starbucks of the future–at least in Europe.

© 2013 All Rights Reserved