Target is looking to capitalize on the hot trend of home goods and furnishings with their newest retail concept, a two story pop-up store in the middle of Grand Central Station.
According to Chain Store Age, the store stands 21 feet tall and covers roughly 1,500 square feet. It features head-to-toe furnishings from their new Threshold brand, complete with an outdoor area.
From the article:
The house carries about two dozen products shoppers can purchase by using their smartphones to scan a QR code. The retailer will later ship the product.
Workers built the temporary installation, which is made up of interlocking panels, in Queens and then moved the structure to Grand Central. The installation opened on Monday and will close at the end of day Tuesday.
Target’s latest pop-up comes weeks before J.C. Penney Co. is set to make a splash of its own, with the opening of its multiple branded in-store home shops.
For two months this holiday season, a bunch of new stores might “pop-up” downtown or in your neighborhood, but by January, they’ll be gone seemingly as fast as the trendy products they carry move from their shelves, writes Kayleigh Kulp in this article on the Travel Channel’s website.
PBteen, a member of the Williams-Sonoma portfolio of brands, will open five pop-up stores in the Durham, Cincinnati, Edina, Houston and Miami areas this month and in November.
According to a company release, the five PBteen pop-up stores will open with the new holiday 2012 collection in time to get a jump on seasonal shopping. The pop-up stores will feature showcase PBteen’s new holiday gift assortment, including gadgets, fur-inspired bedding and lounge seating, jewelry and beauty storage and accessories, as well as the recently launched Burton home collection.
Each pop-up store will be anchored around a PBteen Design Lab where teens and their parents can engage with the brand and its products by creating a personalized room electronically on a computer monitor and quickly see it come to life on a television screen overhead.
Last week, Toys R Us is partnering with Macy’s for the holiday season rush by opening Toys R Us pop-up stores inside Macy’s. The temporary Toys R Us units inside 24 Macy’s stores nationwide will be leased from Oct. 15 through Jan. 15. On average, each toy section will be roughly 1,500-sq. ft. include items such as dolls, action figures and puzzles.
Microsoft recently announced that it will be opening 34 pop-up stores in the U.S. and Canada on Oct. 26 before the holiday shopping season really kicks in. Here’s what one of those stores looks like.
[via MultiChannel Merchant]