In an effort to better serve their customer base, Nordstrom has begun tracking shopper movement in their namesake and Nordstrom Rack stores. According to CBS, the company is using cell phone data to track how much time customers spend within the store, and in which departments.
As the holidays approach and retailers are still recovering from Hurricane Sandy, October same-store sales results showcased consistent strength in the department store category.
Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.
Nordstrom’s online sales are exploding, and the company is investing $1 billion over the next five years to support its e-commerce infrastructure, according to a story on powerretail.com.
Three quarters of traditional fixed POS capabilities can now be done on the mobile devices, helping to provide a better customer experience in terms of personalization and speed.