Starting this summer, Walmart employees will be able to see real-time updates of inventory levels on their store shelves with the help of a new mobile app. According to RIS News, the tablet-enabled app allows employees to do everything from ensuring displays are set up correctly to printing missing labels.
Retailers are moving past the old idea of multichannel retailing and focusing on creating an omni-channel customer experience that is seamless across all available shopping channels.
As companies rush to establish a mobile presence, a new TabTimes article finds that most lack a comprehensive mobile marketing strategy to make them work.
Target has seen an increase in sales from the mobile endeavors as of late. According to an article on RIS News, a revamped user interface and navigation, compatibility with Apple PassBook, and the adoption of new technologies has helped their mobile platforms.
Gearing up for the critical holiday shopping season, Macy’s re-designed its app, and 44% of existing users downloaded the new version prior to Black Friday, reports Reardon. The redesign resulted in 19% overall growth in its app user base. With the application, Macy’s leveraged push notifications to inform in-store shoppers about unadvertised Black Friday specials.
JCPenney CEO Ron Johnson is on a mission to eliminate traditional checkout by the end of 2013. In its place, he’s pushing mobile and self-checkout, telling the audience at Fortune’s Brainstorm Tech conference in Aspen, Colo., yesterday that the stores will be 100-percent RFID (radio frequency identification) and Wi-Fi enabled, according to businessinsider.com.
Retail businesses provide 11% of Moto Solutions’s total annual revenue, as part of the company’s “enterprise” division. So, increasing Moto’s sales to retailers can have a measurable impact on Moto’s growth.
Today, in the age of online shopping, flash sales and Groupon, some retailers believe that digital strategy is their “silver bullet.” In reality, it’s a relentless drive to master their customer relationships in a way that integrates and maximizes the power of each channel that is the key.
During the 2011 holiday season, the top retail applications and websites combined — including Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners, according to Nielsen.
O2 business sales director Ben Dowd reckons flexible working will be key, with businesses looking closer at how they can join up their communications.
Mobile commerce made a noticeable shift in 2011 with more sales and marketing campaigns aimed specifically at tablet users. From mobile bookings to retail catalogs, here are some trends marketers need to keep an eye on in 2012.
Three in four retail associates and managers said they provide a better in-store customer experience when equipped with the latest mobile technologies, according to Motorola Solutions’ annual Holiday Shopping Survey.