McDonald’s Redesign: Changing the Golden Arches to Golden Architecture, One Upholstered Booth at a Time.
The finished units are comfortable, bright, colorful, open, inviting and – perhaps most important of all – modern. “In 1955, McDonald’s was America’s most modern and innovative brand,” says Francesco Cordua, director of U.S. retail experience. “True to our roots, we’re driving a reimaging effort that will return us to those original parameters.”
McDonald’s Canada is investing approximately $1 billion in an ambitious program to transform the look, feel and function of its more than 1,400 locations across the country. More than half of the stores are expected to be remodeled by yearend, with the rest completed by the end of 2012.