The campaign features images of notable American images such as apple pie, lighthouses in New England, the Lincoln Memorial, and others juxtaposed with clothing items found in Macy’s stores.
It’s a popular bandwagon to hop on. To say that brick-and-mortar stores have met their end at the hands of e-commerce is a popular mantra people like to yell louder and louder as each new survey is published.
With 20 million shoppers annually spending an average of $1.3 billion a year, Herald Square might be the most important retail landmark in Manhattan.
The earnings report for Macy’s fourth quarter of 2012 came in better than expected. According to an article on Biz Journals, Macy’s Chief Financial Officer, Karen Hoguet, attributes part of their success with their localization efforts via My Macy’s.
Gearing up for the critical holiday shopping season, Macy’s re-designed its app, and 44% of existing users downloaded the new version prior to Black Friday, reports Reardon. The redesign resulted in 19% overall growth in its app user base. With the application, Macy’s leveraged push notifications to inform in-store shoppers about unadvertised Black Friday specials.
In its third office-space growth spurt in 24 months, the retailer Macy’s has signed a 31,700 s/f lease expansion to occupy the entire tenth floor of 1440 Broadway, Monday Properties announced on Monday.
Last-minute holiday shoppers will have some help from Macy’s this year, as the retailer plans keep most of its stores open 48 hours straight the weekend before Christmas, from 7 a.m. Dec. 21 through 7 a.m. on Dec. 23.
In July 2010, the American Museum of Natural History was the first venue in the world to launch an iPhone app with an “indoor GPS” experience. Now, Macy’s is the first retailer to update an iPhone app with the same indoor positioning and navigation capabilities.
For two months this holiday season, a bunch of new stores might “pop-up” downtown or in your neighborhood, but by January, they’ll be gone seemingly as fast as the trendy products they carry move from their shelves, writes Kayleigh Kulp in this article on the Travel Channel’s website.
Macy’s is putting high priority on Generation Y with the retailer’s implementation of its Millennial initiative. According to an announcement from the store, Macy’s will roll out more than 20 brands for its Macy’s mstylelab (primarily serving customers ages 13 to 22) and Impulse (primarily serving customers ages 19 to 30) departments.
Macy’s Inc said on Friday that Finish Line Inc would be its exclusive athletic footwear partner, opening shops in more than 450 of the company’s department stores. The deal comes as department store chains race one another to build out “shops-in-shops,” which offer more elaborate presentations of top brands and turn each store into something of a mall.
As part of its landmark multi-year, 400 million dollar renovation of Macy’s Herald Square, the iconic retailer debuts the Herald Square Cafe this week, just in time for the fall fashion season. Nestled within The World’s Largest Shoe Floor on 2, the Herald Square Cafe is a welcome addition to New York’s newest and premier shoe shopping destination.