Building the Stores Shoppers Want
According to the RIS/Cognizant survey, “shoppers’ technology preferences and their criteria for positive store experiences vary dramatically by gender, age, income and product type … retailers must carefully define their target customers before investing their technology dollars.”
The Right Way To Evaluate Self-Service In-Store Merchandising
Project protocols have their place in business, but try as they might, our customers can’t evaluate the total value of retail solutions, from a components list. Nor can they simply look at design alternatives to make their choice. There is so much more to self-service in-store merchandising than meets the eye or the spreadsheet.
Five Multi-Channel Trends that Impact In-store Merchandising
Surprisingly, it is sometimes the in-store merchandising company that is raising the “have you considered” questions that bring multi-channel and cross-channel execution into the discussion of a project’s scope.
The Continued Benefits of In-Store Merchandising
SymphonyIRI recently published a new report entitled “Merchandising Trends: Driving Consumption through Shopper Marketing.” In it, they note the role merchandising plays in retail across various consumer packaged goods categories.
