holiday 2013 retail infographic

Getting Ready For The Holiday Shopping Rush [INFOGRAPHIC]

You may remember the Black Friday infographic we posted a few weeks back, well the folks at Firefly Store Solutions are back with another great infographic, this time with the 2013 holiday season in mind.

From Firefly Store Solutions:

What do retailers want for the Holidays? More shoppers, of course. While the retail landscape is constantly changing, one thing is for sure. The holiday season can make or break store’s sales year.

Firefly Store Solutions wants all its customers, partners and friends to have a profitable holiday season and to that end, we’ve created a graphic reminder for independent retailers – Your Holiday Retail Checklist: 5 Tips For Getting Your Store Ready For The Holiday Shopping Rush.

holiday retail checklist
Infographic by Firefly Store Solutions.


Retailers’ Black Friday Checklist [INFOGRAPHIC]

For most retailers, Black Friday (and the days that follow) is the do-or-die time of the season to boost sales and capitalize on months of campaign planning and execution. The folks over at Firefly Store Solutions created a great infographic outlining the keys to success for retailers to make the most of this hectic shopping holiday.

From their website:

Black Friday is right around the corner and retailers are gearing up for the kind of foot traffic that will turn their balance sheet from red to black. If last year’s numbers are any indication, sales should exceed 60 billion dollars in 2013. Black Friday is crucial to a store’s success and it is imperative that every independent retailer take full advantage of this once-a-year opportunity.

firefly store solutions black Friday checklist
Infographic by Firefly Store Solutions.


Target to include in-store pickups during holiday push

Gearing up for the holidays, Target will begin offering in-store pickup at all US retail stores beginning November 1st for orders placed online. According to Chain Store Age, Target will also make a big push during “Cyber Week,” the week including Cyber Monday.


From the article:

Target’s overall holiday campaign, themed “My Kind Of Holiday,” will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media.

Beginning in November, Target will invite consumers to join the conversation by using the hashtag #MyKindofHoliday. The company is also bringing social media into its stores and its catalogs. Starting Nov. 18, Target will highlight about 100 holiday products across all areas of its stores that have been trending well on Pinterest. It will also make reference to Pinterest in its holiday catalogs.

In other key initiatives, the discounter is extending the timeframe of its price match policy for the holiday season beyond the typical-seven day window. If a customer purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at, a local competitor’s printed ad or at select online retailers, Target will match the price.

Walmart and Toys R Us begin holiday promotions, shopper marketing

Walmart and Toys R Us think it’s time to start thinking about the holidays

As if we weren’t in enough denial about the summer coming to a close, some major retailers are already planning on rolling out their first holiday promotions. According to the LA Times, Walmart will begin their holiday layaway plan in mid September – Toys R Us will also begin their price match guarantee promotion.

Walmart and Toys R Us begin holiday promotions, shopper marketing
From the article:

Layaway, which allows customers to put products on hold while paying for them in installments, will be free from opening fees this year. The chain previously charged a $5 fee to open a layaway account.

As in previous years, Wal-Mart will require a down payment of $10, or 10% of an item’s price. The company reinstituted a $10 cancellation fee, which it had removed last year.

This time around, there are “no gimmicks,” Duncan Mac Naughton, Wal-Mart’s chief merchandising and marketing officer, said in a conference call with reporters.

“Our customers are feeling the pinch,” he said, adding that the coming months “will be a very dynamic and competitive season.”

The chain is offering layaway from Sept. 13 through Dec. 13, though fans of the company on Facebook will get a two-day head start. In addition to the jewelry, toys and electronics included in the program last year, customers this year will be able to lay away infant toys and car stereos.

Mac Naughton said he expected major sellers among the 35,500 available items to be computer tablets such as the Apple iPad and the Samsung Galaxy, smartphones, Playstation and Xbox One consoles, big-screen smart TVs, toys such as the Furby Boom and the Barbie Dream House and children’s learning toys.

Google Chrome Pop-up retail store

Could Google Open their own Retail Store by Year’s End?

According to an article on 9-to-5 Google, the search giant is planning just that. The goal is to have at least a few flagship stores open by the holiday season.

Google Chrome Pop-up retail store

From the article:

“The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase. Google competitors Apple and Microsoft both have retail outlets where customers can try before they buy. Google’s retail move won’t be an entirely new area, however.

Google currently has Chrome Store-within-a-store models in hundreds of Best Buys in the U.S. and 50 PCWorld/Dixon’s in the U.K. These stores have Google trained employees who demonstrate the value of Chromebooks and can answer the multitude of questions people have before making a purchase. Our source told us the new Google Stores would be a much broader play. The Chrome SIS employees don’t have sales targets, and they are there mostly for educating. Best Buy and Dixen’s also handle product and monetary transactions, not Google.”