During the 2011 holiday season, the top retail applications and websites combined — including Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners, according to Nielsen.
This holiday season, many retailers embraced social media. For instance, Barneys New York collaborated with pop star Lady Gaga to create “Gaga’s Workshop” windows, in which the retailer asked shoppers to tweet their holiday wishes into one of the installations.
Merchants had to mark down coats and other gifts to get shoppers to buy in a challenging economy. A mild winter also didn’t help, wilting shoppers’ appetite for cold-weather merchandise.
It may not be over yet, but retailers are breathing a sigh of relief and celebrating a successful holiday season, thanks to a last-minute surge in sales.
The 10 national merchants with the most shopping activity on Black Friday, mint.com reported, were Apple, Best Buy, Nordstrom, Kohl’s, Macy’s, Target, Wal-Mart, Gap, Old Navy and Amazon.
The Promenade mall in Temecula is using cellphone tracking techology to monitor the movement of folks in and around the shopping center during the holiday season.