Target Pop-up store, grand central station, visual merchandising

Grand Central Station Plays Home to new Target Dollhouse Pop-Up Store

Target is looking to capitalize on the hot trend of home goods and furnishings with their newest retail concept, a two story pop-up store in the middle of Grand Central Station.

Target Pop-up store, grand central station, visual merchandising

According to Chain Store Age, the store stands 21 feet tall and covers roughly 1,500 square feet. It features head-to-toe furnishings from their new Threshold brand, complete with an outdoor area.

From the article:

The house carries about two dozen products shoppers can purchase by using their smartphones to scan a QR code. The retailer will later ship the product.

Workers built the temporary installation, which is made up of interlocking panels, in Queens and then moved the structure to Grand Central. The installation opened on Monday and will close at the end of day Tuesday.

Target’s latest pop-up comes weeks before J.C. Penney Co. is set to make a splash of its own, with the opening of its multiple branded in-store home shops.

Grand Central Stations Apple Store, Retail Localization

New Apple store opens in Grand Central Terminal

Grand Central Terminal is about to become a high-tech hub.

Apple is opening its fifth Manhattan store in the bustling midtown landmark on Friday, aiming to capture commuters’ dollars.

Grand Central Stations Apple Store, Retail Localization

“It’s going to be fabulous,” said Connecticut stay-at-home mom Cathy Landy, 38, whose husband travels to the station daily for work. “We don’t have to come to a shop often, but it’s nice to have it be so convenient.”

But don’t look for a giant glass cube.

Apple toned down its sleek design aesthetic to conform to the 140-year-old train station’s landmark status.

The white Apple logo adorns just a few spots along the east balcony, where the store sprawls out over 23,000 square feet, stretching out along the northeast side. It will be one of the retailer’s largest shops.

Much of the store, dotted with Apple’s simple, white tables, is open to the building’s iconic star-studded dome and looks out over the busy main concourse.

Catering to customers in a hurry, the store will be the first to offer 15-minute express tutorials on Apple products.

Time-crunched shoppers can also scan and pay for a product using an iPhone without even talking to one of the store’s 315 employees.

The building’s owner, the Metropolitan Transportation Authority, said Apple is paying $180 per square foot over its 10-year lease.

That includes $5 million to buy the prior tenant, Metrazur, out of its lease, $1.1 million yearly rent, and $2.5 million for construction.

Unlike most Grand Central tenants, Apple will not have to share its revenues.

After questions surfaced a week ago about whether Apple was paying significantly less than its Grand Central peers, the state controller‘s office said it would begin conducting a followup audit to its 2010 probe into the MTA’s real estate practices.

“In this case, the MTA’s contract with Apple will be closely examined,” said Eric Sumberg, the controller’s spokesman.

MTA spokesman Aaron Donovan denied Apple got a sweetheart deal, saying most mall anchor stores don’t share revenues.

“They were the best bidder,” he said, adding Apple’s presence quadruples MTA’s rent and will bring foot traffic to other Grand Central retailers.

Grand Central Apple Store Opens Friday at 10am

Apple on Monday officially announced that its next retail store, in New York’s Grand Central Station, will open at 10am on Friday, Dec. 9.

Apple Store, Grand Central Station, Retail Localization

In a brief email sent to customers, Apple announced that its next Manhattan location will be open to the public by week’s end. There is also a note on its Web site.

The store is officially located at 45 Grand Central Terminal. It will be housed on the east balcony of the main terminal, in the space previously occupied by the restaurant Metrazur.

Though the store will open at 10am on Friday, it will be open from 7am-9pm the following week for those who want to get in some early morning shopping. Saturday hours are 10am-7pm and it will be open from 11am-6pm on Sundays.

For last-minute Christmas shoppers, the store will be open from 10am-6pm on Christmas Eve and closed on Christmas Day.


Apple Store, Grand Central Station, Retail Localization

Grand Central’s Apple store will be open by Black Friday

Apple Store, Grand Central Station, Retail Localization

Manhattan’s getting close to having another "Big Apple."

The enormous Apple Store in Grand Central Terminal is set to open in time for Black Friday, and could possibly open sooner, a source told

The store, Apple’s fifth in Manhattan, will be one of the company’s biggest in the world, taking up some 23,000 square feet in the highly trafficked terminal. (Up to 700,000 commuters trek through every day.) The deal was finalized this summer.

Apple — which certainly has no shortage of cash — will pay about $1.1 million in the first year of its 10-year lease, with the rent increasing every year. The deal was first announced this summer, with construction estimated to take 120 days — putting a November opening date right around schedule.

Apple’s not the only new tenant for GCT. Everyone’s favorite stand-in-line-for-an-hour burger joint Shake Shack is also moving in. Its lease, which also runs 10 years and increases yearly, starts out at $435,000 plus a share of profits.

The MTA declined to comment. Apple didn’t return calls.

[via AM New York]