Everyone that walks by your store is a potential customer and you need to view things that way or you won’t exploit the potential that it presents. The issue is about how to actually get those random passersby to actually make the choice to come into your store and take the time to peruse your offerings.
First impressions really are everything and so you need to ensure that your store looks really inviting, firstly from the outside and then once the customer gets inside. These ideas may require some element of investment but if executed well, you should get a return for your input in the form of increased customer numbers and in turn increased revenue.
This info-graphic from SMS Store Traffic aims to give a comprehensive guide on how to increase the number of customers that your store gets in the door. The info-graphic outlines methods to get your store looking appealing both from the exterior to the interior. It also outlines what it believes customers are really looking for thus allowing you to attempt to meet those needs and as a result positively affect your return on investment.
Since the beginning of July, RadioShack has opened 10 “concept” shops aimed at highlighting various electronic products in new and innovative ways. According to POPAI, they are showing no signs of slowing down either.
From the article:
It is exciting at least one of their stores has a completely different feel, the one that opened yesterday. But the concept started so RadioShack could bring in more money. They’re focusing on interactive displays so customers can test out the product and have a great in-store shopping experience.
RadioShack has stated in press releases that they plan on opening at least 100 of these “concept” stores by the end of the year. The design will then spread throughout all their remaining stores.
The concept store that is different from the others just opened yesterday (October 20,2013) in Fort Worth, Texas. RadioShack decided to tailor their hometown’s store to have a mid-century retro feel. The location is in the Commerce Building in Sundance Square and it will have location-specific features such as a brand evolution banner on the outside of the stores with their logos from 1921 to the present, custom uniforms for employees, interactive projections, and screens with the history of RadioShack.
OfficeMax is bringing a new retail brick-and-mortar concept store to the Chicago area. According to Chain Store Age, the new business solution concept store will occupy almost 4,000 square feet in Chicago’s Streeterville neighbordhood.
From the article:
Special services for business customers will include enhanced technology support, marketing, document and shipping services, and expert associates.
“We’re delighted to finalize these plans for bringing our highly innovative ‘store of the future’ concept to our hometown of Chicago, to partner with local businesses and help them grow,” said Ravi Saligram, president and CEO of OfficeMax. “Through this differentiated, multi-channel model, a specialized business solutions adviser will reside in-store, working alongside business customers to help them take their enterprises to the next level with robust services and solutions tailored to meet their individual business needs.”
Samsung is hoping their aggressive new retail concept store, dubbed the Samsung Experience Store, will be a hit. According to PSFK, Samsung is hoping to build on the success of the Apple retail store design, and pilfer some of their customers in the process.
From the article:
Samsung has clearly studied the Apple’s retail store layout and design philosophy. You can see influence of it in the open floor plan, uncluttered space and use of light and glass. OMA say that the space is organized in to several zones. Occupying much of the left side of the store is the IM Convergence zone and the Family/Kids Apps zone provide lively settings for both adults and children to experience the products. The A/S zone provides a comfortable space where problems with mobile devices can be diagnosed and fixed. There is also a casual seating lounge and coffee bar where customers can tailor-make their own cups of coffee through an App.
The open environment is meant to allow customers to feel free to wander and demo the products on display whether they intend to make a purchase or not.
Along the right side of the store is the Galaxy Super Wall made of a combination of flip dot panels and large format display screens. Customers moving through the space are translated into a digital art piece using the flip dot panels. The display wall hosts product information content and demos.
Polaroid Fotobar, a new retail concept from the once undisputed king of quick photograph technology, has launched in Delray Beach, Florida. According to Chain Store Age, users can bring in photos from their smartphones and leave with “museum quality” prints. Long before Instagram was ubiquitous, Polaroid disrupted the photography world – they are hoping their new concept store can once again help them make waves.
From the article:
Polaroid Fotobar has a modern, streamlined look, with sleek lines. The Delray Beach location will serve as a prototype for nine additional cites due to open this year, including locations in New York, Las Vegas, and Boston.
Customers can upload photos from their device to one of the store’s many workstations, where they can enhance the images with special filters, adjust the brightness, and make other adjustments. Once the images are uploaded and adjusted, customers can choose from a wide variety of materials and framing options. Images can be framed, matted, and/or printed directly onto a variety of unique substrates including canvas, metal, acrylic, wood and bamboo.
Macy’s is putting high priority on Generation Y with the retailer’s implementation of its Millennial initiative. According to an announcement from the store, Macy’s will roll out more than 20 brands for its Macy’s mstylelab (primarily serving customers ages 13 to 22) and Impulse (primarily serving customers ages 19 to 30) departments.
Announced in spring 2012 with an internal restructure to focus on this customer and a plan to be implemented in progressive stages, Macy’s Millennial strategy aims to position the retailer to attract and retain customers in the Millennial generation — now America’s largest and most diverse age demographic with spending estimated at $65 billion each year for the kinds of merchandise sold at Macy’s, the announcement said.
Macy’s is using its research into the preferences of Millennial-generation customers to plan its assortments for men and women in this age group. These preferences are rooted in lifestyles that influence how Millennials express themselves, primarily along the spectrum of their interests in fashion and culture. The research will also be used internally by Macy’s to shape marketing, store environments and visual presentation in mstylelab and Impulse, the announcement said.
“We have identified Millennials as a priority customer for Macy’s, and we know that growing our relevance for this customer will start with product,” said Jeffrey Gennette, Macy’s chief merchandising officer. “Over this season and spring 2013, we will be introducing 13 new brands targeted to a cross-section of lifestyles, as well as growing those within our current portfolio that are already passion brands for this customer. This product investment and repositioning is the first phase of our Millennial strategy and will help strengthen Macy’s credentials and credibility with this customer by offering them newness, fashion and innovation across product categories and lifestyles.”
Last week, we published a story on Starbucks’s first modular store in Colorado—a LEED-certified drive-thru and walk-up shop clad in reused snow fencing. The small, glowing beacon to sustainability is part of the coffee giant’s strategy to build small outlets in markets that can’t necessarily support sprawling retail spaces. Recently, Starbucks extended the idea to Tokyo, where Nendo, a local design firm, built a pop-up that dispenses with the brand’s signature lounge-y living-room feel for an austere library, stocked with books and a few hard chairs.
Where are the dark-green walls, pendant lighting, and communal tables? Gone, gone, and gone. The only recognizable remnant of the brand is the mermaid logo peeking out of a tiny ordering window at the back of the store. That’s a radical departure for the company, which has previously been partial to in-your-face branding. The idea, according to Nendo, was to create a library, where customers could learn about coffee from the nine different books lining the shelves, each of which is a primer on the Starbucks espresso drinks on offer.
According to Nendo:
Each color of book corresponds to a different espresso drink. Visitors can stroll around the space, freely pulling books off the shelves to read and choose the drink that best suits them. At the counter, visitors can trade the book for an actual espresso drink but retain the book cover [that] tells them about the drink they have chosen, to use as a book cover, as they like.
An online grocery delivery service is launching “virtual grocery stores” at commuter rail stations across the country.
Peapod.com, owned by the U.S. subsidiary of Dutch supermarket operator Royal Ahold, announced it would launch more than 100 of the virtual grocery stores at commuter rail stations in Boston, New York, Philadelphia, Washington, Chicago, New Jersey and Connecticut. Commuters in the markets Peapod serves spend an hour in transit to and from work each day, according to Census data.
The “stores” consist of billboards that allow commuters with iPhones, iPads and Android phones to scan a QR code, download an app and start shopping by scanning bar codes on the products. Peapod has made deals with Barilla, Coca-Cola, Kimberly Clark, Proctor & Gamble and Reckitt Benckiser as part of the new initiative.
The initiative is a larger rollout of virtual grocery stores that Peapod has gradually unveiled at commuter and rapid transit rail stations in places like Chicago and Philadelphia.