Just as marketers decide to push more of their budget from direct response and into brand campaigns, it could become more difficult to sway consumers in 2012 through loyalty.
Branding giant Joe Duffy looks at the world’s most powerful brands and how they’ve evolved to the point of “wordlessness.” In our business, we often have the opportunity to bring a new brand…
The retail outlook for the 2011 holiday season may be more promising than 2010, but executives know there’s a much larger issue looming overhead than sales this quarter. Here are three hybrid approaches retailers can use.
Netflix, Google and Amazon top a list of the 10 “simplest” U.S. brands, according to Siegel+Gale’s second annual Global Brand Simplicity Index.