Fashion and technology combine to surprise customers and engage them in new ways at Bloomingdale’s flagship in New York City and other locations across the country. The department store retailer had deployed a 3D virtual dressing room, called Swivel, which is supported by Microsoft Corp.’s Kinect for Windows motion sensing technology.
“When we came up with the concept of the shopping bags, we really wanted some Bloomingdale’s DNA in our holiday window presentation,” says John Klimkowski, operating vice president and creative director of visual and merchandising presentation.
Bloomingdale’s 520,000-square-foot New York flagship is undergoing a 100,000-square-foot renovation to update the bridge, contemporary, home, shoes and jewelry departments of its designer floor. The project is estimated to cost $50 million, reports Women’s Wear Daily.