What did the 2012 holidays teach us about the current state of shoppers—and, of course, the places where they shop? Here are 10 notable trends.
Black Friday weekend and Cyber Monday may have seen record-high sales this year, but 36 percent of Americans who say they plan to give gifts have yet do any holiday shopping at all, according to the latest Consumer Reports Holiday Poll. Of those who have begun shopping, 42 percent are either three-quarters finished or finished completely (9 percent), while 58 percent said they were no more than halfway done.
Stores opening in the wee small hours of Black Friday morning (plus a few pushing back into Thanksgiving evening) may have stolen some of the thunder from Black Friday itself, but the weekend as a whole gave retailers plenty of reasons to smile. Total spending in stores and online is estimated at $59.1 billion, a healthy 12.8% increase over the $52.4 billion spent during the same period in 2011.
Black Friday shoppers at certain malls will get the VIP treatment as more retail establishments seek to offer a “white glove” experience to those willing to pay for a reprieve from the shopping day’s typical madness.
Target, Walmart, Kohl’s and Sears are among the long list of retailers facing a consumer backlash on Change.org over “Black Friday creep” following Walmart’s announcement yesterday that it would open its doors at 8 p.m. on Thanksgiving evening.
Black Friday will be the single biggest sales and foot traffic day of this holiday season, followed by Saturday, Dec. 22, according to ShopperTrak, the world’s largest counter and analyzer of retail foot traffic. With the greatest possible number of shopping days — 32 — lying between Black Friday and Christmas this year, ShopperTrak predicts that national retail sales will rise 3.3% (over last year) during the peak holiday shopping months of November and December; retail foot traffic will increase 2.8%.
Ever wonder how Apple employees know you need help or are there to pick up an order? Apple employees now have a way to track you in the store.
This infograpic depicts an array of interesting year-over-year statistics for mobile, tablet, and desktop users from Thanksgiving through Cyber Monday — including information on add to cart, conversion, and bounce rates, along with…
The 10 national merchants with the most shopping activity on Black Friday, mint.com reported, were Apple, Best Buy, Nordstrom, Kohl’s, Macy’s, Target, Wal-Mart, Gap, Old Navy and Amazon.
Black Friday and Cyber Monday are all about driving customers into stores and increasing online traffic while boosting sales. Retailers craft television, print, social, online and in-store promotions to drive traffic.
“Early morning openings appear to have been well worth it for both retailers and holiday shoppers, with many Americans believing that deals were too good to pass up regardless of who they were shopping for – themselves or others,”
Toys ‘R’ Us today announced Friday that it has expanded its mobile offerings for the 2011 holiday season. Here’s a look at what the multichannel toy seller is doing to bring an enhanced mobile experience to its customers.