"apple" tag
Apple Mobile POS, retail localization

Increasing Revenue Without Increasing Floor Size

According to Chain Store Age, Apple has exemplified a growing trend among retailers and their managers, utilizing mobile devices to increase the revenue per square foot of brick-and-mortar stores without expanding their footprint.

Apple store customer service, shopper marketing

A New Apple Customer Service Initiative is Coming to An Apple Store Near You

Apple employees will no longer be wandering around the store, according to an article on 9to5 Mac. A new customer service strategy will assign employees to a table to help groups of customers…

Apple iPad, POS Retail Solution, Shopper Marketing

Apple’s iPad and other POS solutions playing a larger role in retailer’s bottom lines

With many retail forecasts predicting the demise of the cash register by the end of the year, more and more brick-and-mortar stores are deploying point-of-sale solutions to create an easier checkout experience.

Apple's iPad, the last great disruptor, shopper marketing

Could the iPad be Apple’s last great disruptive product?

Some would speculate that the iPad is Apple’s last great device to disrupt the industry. Others, including TabTimes, believe that it is slightly more complex than that.

Apple Employees, Fortune 500, Retail Localization

Top 10 Retailers to Work For

Judgments about how “good” an individual person is are notoriously subjective: people can find things to criticize even among winners of the Nobel Peace Prize. But apparently it is possible to objectively measure how good a company is. The 2012 Good Company Index (GCI) ranks Fortune 500 companies using measurements of employee satisfaction, treatment of customers, commitment to sustainability and adherence to ethical standards.

Ritz-Carlton, Apple Store, Wegmans, shopper marketing

How Wegmans, Apple Store and Ritz-Carlton empower employees to offer best-in-class service

Wegmans, The Apple Store and The Ritz-Carlton are considered customer service champions in their respective categories. These companies field calls daily from people eager to learn their secrets. One simple secret behind their success is so simple, so basic, that most brands and businesses fail to grasp its importance.

Apple Store, Covent Garden

Apple heads list of retailers with highest sales per square foot

Apple Inc. operates the most successful retail stores by a significant margin, according to RetailSails, a retail and consumer goods consulting firm. Apple stores averaged $6,050 per sq. ft. in the past 12 months, double those of Tiffany & Co., which ranked second, generating sales of $3,017 per sq. ft.

apple-retail-store-shoppers-localization-genius-bar

Best Buy takes cue from Apple in new retail store design

The retailer is testing out a new prototype that cuts down on floor space and uses a help desk, run by Best Buy’s Geek Squad, as the focal point of the company’s layout. The Geek Squad desk allows customers to ask questions and handle issues. According to The Wall Street Journal, which took a tour, the desk closely resembles Apple’s Genius Bar.

genius-bar-apple-retail-localization

Apple’s Genius Bar Getting Makeover?

This new design, according to the story, is a way for Apple stores that can’t move or expand their store size to improve accessibility. It’s unclear how many stores will implement the new configuration.

Apple Store Paris, Retail Localization

Apple Store Revenues Soar 59% to $6.1B in Q1

Apple’s retail stores continued their enviable performance in Q1 of fiscal 2012. The stores’ total revenue of $6.1 billion was 59% higher than the same period the previous year.

apple-store-retail-localization

What Lies in Store for Apple Stores?

It would be safe to say that eyebrows were raised at news that Apple is hiring John Browett, the chief executive of British technology retailer Dixons, to head Apple Inc.’s global retail division.

Apple Store, Shopper Marketing, Retail Localization

Apple’s global sales per square foot average a whopping $4,709

While a handful of super-high-end luxury retailers with limited floor space in New York City and foreign capitols may do better, Apple’s numbers make it by far the most valuable chain in the United States.

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