According to Chain Store Age, Apple has exemplified a growing trend among retailers and their managers, utilizing mobile devices to increase the revenue per square foot of brick-and-mortar stores without expanding their footprint.
Apple employees will no longer be wandering around the store, according to an article on 9to5 Mac. A new customer service strategy will assign employees to a table to help groups of customers…
With many retail forecasts predicting the demise of the cash register by the end of the year, more and more brick-and-mortar stores are deploying point-of-sale solutions to create an easier checkout experience.
Some would speculate that the iPad is Apple’s last great device to disrupt the industry. Others, including TabTimes, believe that it is slightly more complex than that.
Judgments about how “good” an individual person is are notoriously subjective: people can find things to criticize even among winners of the Nobel Peace Prize. But apparently it is possible to objectively measure how good a company is. The 2012 Good Company Index (GCI) ranks Fortune 500 companies using measurements of employee satisfaction, treatment of customers, commitment to sustainability and adherence to ethical standards.
Wegmans, The Apple Store and The Ritz-Carlton are considered customer service champions in their respective categories. These companies field calls daily from people eager to learn their secrets. One simple secret behind their success is so simple, so basic, that most brands and businesses fail to grasp its importance.
Apple Inc. operates the most successful retail stores by a significant margin, according to RetailSails, a retail and consumer goods consulting firm. Apple stores averaged $6,050 per sq. ft. in the past 12 months, double those of Tiffany & Co., which ranked second, generating sales of $3,017 per sq. ft.
The retailer is testing out a new prototype that cuts down on floor space and uses a help desk, run by Best Buy’s Geek Squad, as the focal point of the company’s layout. The Geek Squad desk allows customers to ask questions and handle issues. According to The Wall Street Journal, which took a tour, the desk closely resembles Apple’s Genius Bar.
This new design, according to the story, is a way for Apple stores that can’t move or expand their store size to improve accessibility. It’s unclear how many stores will implement the new configuration.
Apple’s retail stores continued their enviable performance in Q1 of fiscal 2012. The stores’ total revenue of $6.1 billion was 59% higher than the same period the previous year.
It would be safe to say that eyebrows were raised at news that Apple is hiring John Browett, the chief executive of British technology retailer Dixons, to head Apple Inc.’s global retail division.
While a handful of super-high-end luxury retailers with limited floor space in New York City and foreign capitols may do better, Apple’s numbers make it by far the most valuable chain in the United States.