Visual Merchandising
Macy's American Icon Collection, visual merchandising

American Icons Front and Center in Macy’s Newest In-Store Event

The campaign features images of notable American images such as apple pie, lighthouses in New England, the Lincoln Memorial, and others juxtaposed with clothing items found in Macy’s stores.

Dairy Queen Ad Campaign, Visual Merchandising

Dairy Queen Launching New Ad Campaign This Memorial Day

With the slogan “Fan Food, not Fast Food,” Dairy Queen is hoping their new ad campaign will help create a personalized connection with their younger consumers, as well as solidify their appeal across all key demographics.

Disney Princess Week, Target Corporation

Target Hosts Disney Royalty

Partnering with Disney for the second year in a row, Target Corporation helped launch the 2nd annual National Princess Week.

Simon Doonan, Duane Reade, Visual Merchandising

Duane Reade Gets Some Window Treatments from Barneys’ Simon Doonan

You might not think that a drug store window would be a place to find the colorful and often outrageous work of Barneys’ Creative Ambassador Simon Doonan, but that is just what Duane Reade has done.

Target Pop-up store, grand central station, visual merchandising

Grand Central Station Plays Home to new Target Dollhouse Pop-Up Store

Target is looking to capitalize on the hot trend of home goods and furnishings with their newest retail concept, a two story pop-up store in the middle of Grand Central Station.

Google CEO Eric Schmidt, Motorola Phablet

Is Motorola Planning to Launch a “phablet”? Google’s Eric Schmidt Hints

Since being acquired by Google, Motorola is stepping back into the tablet game, at least according to Google’s CEO, Eric Schmidt. In an article on TabTimes covering D: Dive into Mobile, Schmidt reportedly announced that a Motorola “phablet” could be launched to the public “sooner rather than later.”

Walgreens beauty, visual merchandising

Walgreens gives beauty a Spectacular platform

You probably never thought of Walgreens as a forward-thinking lifestyle brand, but that is exactly where they are heading with their new ad campaign. According to the Chicago Business Journal, their new campaign is aimed at promoting their new line of beauty products.

Polaroid Fotobar, Retail Concept Store, Visual merchandising

Polaroid to Open 10 Retail Concept Stores

Polaroid Fotobar, a new retail concept from the once undisputed king of quick photograph technology, has launched in Delray Beach, Florida. According to Chain Store Age, users can bring in photos from their smartphones and leave with “museum quality” prints.

Herald Square, Manhattan, Macy's Visual Merhchandising

Manhattan’s Herald Square to be transformed

With 20 million shoppers annually spending an average of $1.3 billion a year, Herald Square might be the most important retail landmark in Manhattan.

Eva Mendes ELLE Magazine, luxottica eyewear

Eva Mendes on Luxottica and Other Fashion Moments for ELLE

Eva Mendes, known for always being fashion-forward, was named the new face of international luxury eyewear maker Luxottica. According to her interview in ELLE Magazine, she was the perfect choice for the campaign.

Google glass, visual merchandising

Google searches for place in retail

Google’s foray into wearable computing, it’s first attempt at a physical product, might tell volumes about their future direction in the retail landscape. According to an article on Retail Customer Experience, Google is a well-liked brand, but has never charged its customers for its services in the past.

Target Mobile, Visual Merchandising

7% of Target’s E-commerce Sales can be Attributed to Target Mobile

Target has seen an increase in sales from the mobile endeavors as of late. According to an article on RIS News, a revamped user interface and navigation, compatibility with Apple PassBook, and the adoption of new technologies has helped their mobile platforms.

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