You’re a national shoe retailer. One of your Los Angeles stores is performing poorly but you can’t put your finger on the reason why.
If you could dig deeper, you’d realize this one store is in a neighborhood with a high population of environmentally conscious millennials. While the shoe styles are highly popular amongst young fashion-conscious shoppers, the shoes aren’t selling in this particular store because they are made of leather.
Unfortunately, your current merchandising system doesn’t allow for you to recognize these unique store attributes, nor does it allow for you to respond quickly enough to restock, remerchandise, or create targeted plans. Your current system leads to missed opportunities and customer dissatisfaction.
Localization is too important in today’s retail experience to settle for an “okay” merchandising system that can’t focus on the traits of individual stores – which is why, in 2016, many leading retailers are turning to SaaS.
A cloud-based system can help retailers better localize their stores in these 5 ways:
Create accurate digital models of all stores and ensure that each store receives the right production quantities. This means a more precise execution with the most relevant products and campaigns to easily address local needs.
Headquarters and stores directly talk to each other, in real time. With open, two-way communication, execution is simple, accurate, and measurable. Store teams can spend their time building a personal customer connection, and are able to provide feedback on compliance as well as customer satisfaction.
All departments plan, collaborate, and share through one digital application. Retail teams can fix execution and merchandising problems immediately, measure the results, and respond to trends with urgency, ensuring every store is on brand and locally targeted.
Keep track of what products are selling in each store, reorder items and track the shipment to get the most relevant products on the shelves quickly. Every store, therefore, can develop a more authentic experience.
Measure and track performance with new levels of precision. Retailers can track execution and performance results to figure out what is or isn’t working, promptly respond with a solution, and properly plan for future growth.
In 2016, localization is crucial. It is the driving force for customer satisfaction and loyalty, and overall superior retail experience. You are more than likely missing localization opportunities, and vital customer connections, with your current system.
To learn more about using the cloud to deliver better localization across all your stores, check out the new ebook, “16 Tactics for Merchandising Execution in 2016.”