Retail Localization

Walmart Tweaks Strategy with new Hybrid Stores

March 5, 2014 // 0 Comments

Walmart has fallen behind on fill-in shopping trips, as many smaller competitors, including dollar, drug and convenience stores, have proliferated. “Our growth has been interrupted by the rapid growth in these smaller stores.” Walmart has a roughly 10% share of that $415 billion market. [...]

Macy’s Put Stores Front and Center in Omnichannel

March 4, 2014 // 0 Comments

Macy’s localization program is an important and effective in attracting a variety of customers. As part of this program, merchandise managers analyze the customer mix in each and every store and then ships goods tailored specifically in terms of style and sizing to each store. [...]
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