BOSTON, MA – May 27, 2015 – RBM Technologies, Inc. – the leader in software-as-a-service (SaaS) visual merchandising solutions for retailers — today announces the closing of a $7 million financing to fund its rapid growth and product innovation.  Existing investor Spring Lake Equity Partners is providing an additional $3 million in equity financing, and Bridge Bank is committing up to $4 million in debt financing.  With this new capital infusion and the recent addition of top quality executive talent, RBM is poised to globally expand its cloud-based SaaS software – Visual Merchandising Manager (VMM), the emerging standard for retail merchandising campaign planning, communication and in-store execution.

This new round of financing brings the total capital raised by RBM to $16.5 million, further establishes the company as the leader in retail in-store execution, and enables aggressive expansion.

“The financial strength that Bridge Bank brings, with the renewal of the significant resources of top tier investors Spring Lake, accelerates RBM’s momentum in product leadership and market expansion,” states RBM Technologies CEO E.Y. Snowden.  “We appreciate the confidence they are demonstrating in how VMM is fundamentally altering the retail landscape.”

RBM Technologies is the leading SaaS retail solution for merchandising campaign planning, communication and in-store execution. VMM helps retailers to reduce waste and stranded inventory, accelerate marketing responsiveness, and increase revenue. Since 2001, RBM has helped global brands and leading retailers carry out national merchandising campaigns with consistent execution that is localized to each store’s unique attributes. RBM’s suite of solutions gives retailers worldwide real-time visibility into each store to drive precise counts for product and merchandising materials, consistent presentation and messaging, and verified compliance for each fixture in each store. Leading retailers are using VMM to create consistent customer experiences with the right product and the right messaging, at the right time, and in the right place.

“Over the last year, RBM has demonstrated it is uniquely positioned to lead retail innovation in visual merchandising,” says partner Dan MacKeigan, Spring Lake Equity Partners.  “Spring Lake is in the business of funding growth and innovation, and we are thrilled to lead this new round.”

“Bridge Bank provides innovative technology companies with customized solutions and industry expertise to help them realize their goals,” says Dick Sweeney, Bridge Bank’s northeast region director and market manager of its Technology Banking division. “We are excited to partner with RBM Technologies and Spring Lake Equity Partners as RBM – a well-established innovator in the visual merchandising sector – expands its reach globally for VMM,” added Sweeney.

RBM Technologies Lands Equity Round

Here at MerchandisingMatters, our passion for excellence with in-store retail planning and flawless campaign execution runs deep, and without the two components merchandising would not be effective! Over the past 3 years, Merchandisingmatters has created a retail community to share valuable insights in helping readers understand and learn more about effective in-store merchandising. There is no doubt there is not a more exciting time than to be in retail, than now. Retail technology solutions have accelerated the pace of retail and allow retailers to do more than they ever imagine possible. One of these leading retail solutions’ comes from our sponsor, RBM Technologies.

Since 2000, RBM started off in their office in Cambridge as a retail think-tank for some of the world’s largest brands. Their SaaS based concept has been a quiet secret among retail’s brightest marketing and merchandising teams.  RBM’s innovative thinking and solutions have led to changes in how retailers drive the planning and executing in-store merchandising campaigns. With a fundamentally different approach, retailers are able to optimize in-store merchandising campaign planning, communication, and execution.

Monday, RBM announced that it had closed a growth equity round of funding with Spring Lake Equity Partners and also introduced new CEO, E.Y Snowden. The funding, as described by Snowden, will allow RBM to expand and grow globally, while continuing to invest heavily in innovating for existing clients. Snowden, who comes from a strong background in mobile retail with his days early at Sprint, is excited to build on the RBM solutions that are already used around the world.  Snowden stated, “It is an exciting time to be joining a well-respected player like RBM, as mobile and merchandising innovations are driving such change for retailers. I look forward to guiding the company’s effective utilization of the resources provided by Spring Lake to accelerate enhancement of existing products, development of new products, and expansion into new sectors.”

If you I’d to know more how retailers are using RBM’s solutions to deliver a consistent in-store customer experience or learn more about RBM’s growth equity financing, please reach out to:

[email protected]