With the drive towards a fully-integrated omni-channel experience, retailers are test driving any number of digital solutions to bridge the online and in-store experience. The trick is to find the right combination of technologies to keep the shopper engaged without oversaturating their experience.
A growing number of shoppers are using their smartphones to help them make in-store purchases. According to new Deloitte research, smartphones currently influence 5.1% of annual retail store sales, translating into $159 billion in forecasted sales for 2012, according to new Deloitte research.
The retail industry has long been chastised for not moving fast enough when it comes to technology innovation. Perhaps we are now making up for lost time as the industry has changed rapidly over the past ten years alone and retailers are investing in new solutions to keep pace.
Surprisingly, it is sometimes the in-store merchandising company that is raising the “have you considered” questions that bring multi-channel and cross-channel execution into the discussion of a project’s scope.
San Francisco-based Sephora unveiled its social and mobile makeover, including a new personalized web experience, new mobile website, iPhone app and iOS devices in more than 100 stores. The beauty retailer has also integrated Pinterest to its site by adding “Pin It” buttons to every product and brand page.
“When we came up with the concept of the shopping bags, we really wanted some Bloomingdale’s DNA in our holiday window presentation,” says John Klimkowski, operating vice president and creative director of visual and merchandising presentation.
Toys ‘R’ Us today announced Friday that it has expanded its mobile offerings for the 2011 holiday season. Here’s a look at what the multichannel toy seller is doing to bring an enhanced mobile experience to its customers.
iQmetrix, a provider of retail management software for the North American wireless industry, has announced the results of its 7th annual “State of the Wireless Industry” survey released at its Wireless Summit held in Miami, FL Oct. 16-18. The survey, conducted by iQmetrix, polled 158 independent wireless resellers across North America, and provides an inside peek at trends, challenges and plans for expansion.
The rapid surge in mobile and tablet device usage has captured the attention of retailers in a big way. Forrester estimates that mobile commerce is expected to reach $31 billion by 2016 and 51 percent of the U.S. population will own a smartphone by the end of 2011.
Sears Holdings Corp. is rolling out iPads and iPod touch devices to almost 450 Sears and Kmart stores around the country as it continues to look for ways to bridge digital and in-store shopping.
McDonald’s Canada is investing approximately $1 billion in an ambitious program to transform the look, feel and function of its more than 1,400 locations across the country. More than half of the stores are expected to be remodeled by yearend, with the rest completed by the end of 2012.
Ceiling signs, side panels, endcap headers, window posters and other signs depict such seasonally relevant products as Hasbro’s Playskool crayons, Newell Rubbermaid’s Expo highlighters, Texas Instruments calculators and MeadWestvaco’s Mead notepads.