Retail Employees Separated from Customers

4 Store Hangups That Take Employees Away from Customers

Your new TV, online and social media campaigns are working perfectly. They are successfully driving a high volume of traffic to your physical stores. Great news! Particularly since most consumers still prefer to make their purchases in brick-and-mortar destinations. According to PWC’s annual survey of shoppers, “73 percent say they have browsed products online, but decided to purchase them in-store.”

But wait… you’re not seeing a rise in sales, and you can’t seem to accurately track what’s happening. How is this possible? Why are shoppers leaving your stores empty handed?

What you may not realize is that many of your store teams are dealing with imprecise merchandising. Unfortunately, in many cases, store employees are forced to dedicate too much of their time fixing merchandising and promotional discrepancies, rather than interacting with and helping customers.

Retailers can’t always keep track of what products are selling in each store

When store employees are prevented from carrying out their main focus, to engage the customer, it consequently affects customer satisfaction and hits your bottom line. So, what are the top four issues that take employees away from customers in stores?

Imprecise Store Materials

Every store is different. Yet retailers don’t always know the unique attributes of each store, like fixture size, store layout, customer demographics, and neighborhood culture. When store teams receive incorrect production quantities or merchandising setups that don’t properly fit, they are forced to make decisions. As a result, employees have little time to spend with customers, materials are wasted, and stores are not executed as planned.

Out of Stock Product

Retailers can’t always keep track of what products are selling in each store, and employees can’t easily reorder items to get supplies back on the shelves quickly. Store employees spend their time creatively moving merchandise, so shelves and displays aren’t empty.

Merchandising Execution Done Right
When merchandising plans are executed on time and according to plan, store associates have more time to spend with customers

Complicated and Dated Methods

Many retailers are still using manually inputted Excel spreadsheets and cumbersome paper-filled binders to maintain merchandising information and planning instructions. The spreadsheets contain human errors, and the binders become out of date quickly. Store employees must rely on these for store execution, and spend much of their time interpreting the inaccuracies.

No Communication with Headquarters

With no direct line between stores and headquarters, store teams can’t report back on compliance or any issues they’re experiencing. Headquarters can’t track or measure retail experience, and stores are left to face reoccurring discrepancies.

Your store employees are the faces of your brand. How they conduct themselves, their knowledge, and their availability on the floor all contribute to making a meaningful, more personal customer connection and ultimately create a lasting brand impression, but their time and efforts are being wasted on inaccurate merchandising. Your store employees can never truly be your brand advocates if their days are consistently consumed by merchandising issues.

As a retailer, you can fix these issues by adopting a single digital platform that can help you optimize execution. A digital application, such as Merchandising Cloud, allows retailers to create a model of every store, open real-time communication between stores and headquarters, deliver exactly what each store needs, ensure product availability, and measure performance for future growth.

With a digital application, retailers can simplify the process for employees, empower store teams, and deliver a superior in-store customer experience. Learn more about Merchandising Cloud’s capabilities at rbmtechnologies.com.

Did we forget anything? Have your stores dealt with an issue not mentioned here? We’d love to hear from you in the comments section below.

Price and Prejudice and Zombies

Price and Prejudice and Zombies

A mashup of Jane Austen’s timeless classic Pride and Prejudice got the horror treatment back in 2009 with the release of Pride and Prejudice and Zombies. The theatrical release of the movie adaptation hits theatres this weekend, hoping to capitalize on popular culture’s obsession with all things deceased but not really.

Austen’s book is not the only century-and-a-half old institution that has undergone a transformation to remain appealing to key demographics. Retail is battling a zombie of its own, the merchandising undead.

Is it overstating the case to compare the state of in-store execution processes that support merchandising efforts to zombies who refuse to die?

The merchandising zombie kills the effectiveness of retailers’ ability to create unique, on-brand experiences for their customers, leaving a trail of stagnant, outdated and off-message stores in its path. Luckily there is a cure.

A recent study by RIS News and sponsored by RBM Technologies found that store-level execution and merchandising effectiveness were key to putting the merchandising zombie to rest for good. According to the survey’s author: “Is it overstating the case to compare the state of in-store execution processes that support merchandising efforts to zombies who refuse to die? I don’t think so. The issues, concerns, obstacles and challenges identified in this report are all known problems and if they can be resolved then good things will happen, including omnichannel readiness, uplift in sales, improved customer experiences and more.”

While Austen’s heroines battle fictitious denizens of the dead on screen, the more real creature retailers should fear is the merchandising zombie. Luckily there is hope.

We encourage you to download the full report, Battling the In-Store Merchandising Zombie to learn more.

Retail Experience, It's Not Just Business, It's Personal

Retail Experience. It’s Not Business, It’s Just Personal.

People are driven by emotions. So, is it any wonder shoppers buy based on how they feel?

Think about the powerful emotional connections Apple and Nike have made. These brands go beyond selling the newest, most innovative products within their markets.

What drives people to wait in line for days for the new iPhone? Why do they pay a premium price for the latest pair of athletic shoes? These brands create memorable experiences, enrich their customers’ everyday lives, and in turn, continue to build loyal followings. Customers sense the creative passion of the late Steve Jobs, and they feel empowered every time they head to the gym.

More brands are recognizing the need for this emotional connection. Intel’s newest video campaign shifts the focus away from its actual products, and instead, emphasizes the “amazing human experiences” its products make possible. Helping X-Games athletes go bigger and higher, blending gorgeous visual design with dance, or working with NASA to power the Space Shuttle, Intel’s experiences leave people feeling inspired and in awe.

A retailer must take into account the unique characteristics of each of its stores

For a retailer with multiple stores, it’s not necessarily about producing a larger-than-life campaign that speaks to customers’ feelings. The personal connection must reach customers at the individual brick-and-mortar store level. If a customer’s in-store experience is bad, that exciting brand campaign becomes worthless.

Retail Experience is About Personalization
Shoppers look for a personal connection when they enter a store.

Store employee knowledge, easy store navigation, merchandise availability, checkout wait time, and a personal understanding of the customer base are some of the top factors that contribute to how shoppers feel about their shopping and brand experience. Therefore, to pursue and strengthen the connection with customers, it is critical that retailers focus on store optimization.

A retailer must take into account the unique characteristics of each of its stores, from aisle spacing to the surrounding local culture. Understanding and catering to individual store attributes will help a retailer deliver the most relevant, personalized and authentic experience possible. It will also simplify the process for store employees. Knowing the specific details of each store means accurate production quantities and sizes, allowing store teams to set up with efficiency and ease. Store employees then have more time on the floor to interact with customers. Lastly, it means compliance. When stores are set up accurately, performance is easy to track and measure. Retailers can react in real time when something isn’t working. Responding to customers’ needs quickly leads to higher customer satisfaction and repeat purchases.

Now is the time for retailers to evaluate their connection with their customers. How do customers feel about their store experience? Are they engaged? Are they satisfied? If the answer is yes, they will gladly return. Otherwise, their next shopping trip may be through a competitor’s doors.

3 ways to improve retail experience through point of sale

3 Successful Ways to Streamline The Retail Checkout Process

After walking around a store, the last thing customers want to do is spend an extended amount of time waiting in line to check out. Once the perusing is done, people want to pay for their goods and be out of the door quickly. According to a study commissioned by Digimarc Corporation, 88 percent of U.S. adults want checkout experiences to be faster, and 50 percent named slow checkout speeds and long lines as their top complaints.

When customers face backed up lines and long wait times, they can grow frustrated with the business and could potentially leave without making the purchase. This is significant because it can result in losing a sale in that instance, and it could prevent the customer from returning. Even when consumers shop online they can bail on items in their shopping cart before actually making the purchase.

If you deal with consumers in-store, you should be researching strategies that can help decrease wait times and can simplify the process overall.

Retailers can focus on providing simple and quick checkout options that can reduce wait times at brick and mortar locations and can make paying for goods online easier. When a consumer makes an effort to purchase from your business, you want to do whatever it takes to close the sale. The following tips can help you streamline the checkout process at your business:

1. Utilize Innovative Point of Sale Options

The most important part of processing a transaction is the actual point of sale device. Choosing a point of sale option that is easy for customers to use and can process a transaction quickly can help you and your staff get customers in and out of checkout lines. Additionally, you want to make sure it is something your cashiers can use efficiently, even when the store is hectic.

Retailers also could be more creative with point of sale options throughout a store. They could use mobile swiping devices to divide long lines into smaller groups. This means, instead of checking out customers at only one stationary point of sale, mobile swiping devices would allow retailers to process mobile payments throughout the store with shorter lines.

Retailers like Victoria’s Secret already are utilizing mobile swiping devices to decrease checkout time for customers. Now, if more than five or six people or waiting to check out at a register, another employee can divert one or two of those people to a different area of the store, process their order and even print a receipt.

This can help alleviate long lines, but it also creates a more personal and intimate sale atmosphere. According to the same Digimarc Corporation-sponsored study, 61 percent of people surveyed said clerks focus most on scanning items and less on finding out if they’re satisfied. This is another way to alleviate that issue and make customers feel more appreciated.

Point of Sale pains can lead to lost profits
When customers face backed up lines and long wait times, they can grow frustrated with the business and could potentially leave without making the purchase.

2. Accept New Forms of Payments

When choosing a point of sale device, you want to be sure it can accept credit cards as well as new forms of payment. Payment technology is constantly changing, and you should use that to your advantage. Accepting new forms of payment like NFC or mobile pay can help you appeal to more consumers, and it also can save time at the register.

NFC, or near-field communication, allows two devices placed within a few centimeters of each other to exchange data. In order for this to work, both devices must be equipped with an NFC chip. If customers want to use NFC payment options, you should be able to accept them. This process is quick, secure and simple. Big box retailers throughout the country already are accepting these forms of payment, which can help to grow their following.

If your business has an online store, you should be sure to accept multiple forms of payment there as well. Customers want more options than traditional credit card purchases now, especially with data hacks appearing in the news more frequently. Customers want to use options like Google Wallet and PayPal to make purchases. The more options your business can offer, the more likely you will be to appeal to shoppers.

88 percent of U.S. adults want checkout experiences to be faster, and 50 percent named slow checkout speeds and long lines as their top complaints.

3. Create a Simplified Online Checkout Process

If your retail business handles sales online, you want to be sure you do everything you can to get customers through the checkout process without leaving items in their “shopping cart.” You don’t want to lose a sale because your website was outdated or because the process took too long. You should simplify your online checkout process to help customers complete the purchase quickly.

One common issue with online order forms is placing the information on various pages. With each click, customers have more time to debate the purchase and more time to back out. Additionally, if the form requires clicking on multiple pages to enter their information, this means more possibility for errors. All around, multiple-page order forms can be a hassle.

People also want to know upfront the costs associated with their order. Let customers know the shipping, handling and fees that will be added to the order immediately. Then, they will feel as though they know what they are expected to pay and could be more likely to proceed with the order. If a retailer tries to slip in other costs at the end of the purchase, the shopper could be quick to abandon the account.

Creating an easy online ordering process also means allowing a guest checkout. Businesses often requires customers to register for a new account when placing an order. This could deter customers, especially because if they place an order there will be more forms to complete almost immediately after registering. Providing a guest checkout lets people choose the items they want, place the order and finish the process relatively quickly.

Conclusion
Many of these tips seem like no brainers, but implementing them could prove to be challenging. If you deal with consumers in-store, you should be researching strategies that can help decrease wait times and can simplify the process overall. For online retailers, you should make sure your website page order forms are de-cluttered and easy-to-read. No matter how you deal with customers, your retail business should be actively looking for ways to streamline the checkout process and keep up-to-date with the latest technology.

About The Author
Cristine Sommers is the CMO of SoarPay.com, a company that helps retail business owners obtain convenient credit card processing solutions at low affordable rates. Follow Cristine on Twitter and Google+.

retail shoppers want new retail experiences

Shoppers Are Ready for New Experiences. Are You?

With more shopping options and a constant flow of information, the power of retail is now in customers’ hands. Shopping is no longer about buying things. People can acquire merchandise anywhere, anytime. Instead, shoppers are looking for unique experiences they can share with their friends.

The recent blog post, Democratization of Retail: This Shift Just Got Real, examines how retailers are exploring new, exciting ways to engage customers. From virtual rock climbing adventures to can’t-miss Snapchat fashion shows, these disruptive experiences are attracting customers through retailers’ brick-and-mortar doors. And it is just the beginning.

If retailers don’t want to lose sales to their competitors, they must embrace the new expectations of shoppers. But how can retailers think about reinventing the shopping experience, if they can’t track or measure their current execution? When a retailer is dealing with execution errors, brand inconsistencies, and non-compliance issues in stores, it’s impossible to focus on creating fresh experiences for its customers.

In 2016, retailers’ top focus should be optimizing store execution and performance.

With one application, Merchandising Cloud, retailers can reduce errors, open communication between store teams and corporate, and deliver a localized experience throughout all stores.

Merchandising Cloud maintains an accurate digital model of every store, including unique attributes like locality, layout, and fixtures. It enables execution of merchandising plans for all locations and ensures that each store receives accurate production quantities. Employees know where each campaign element goes and that it will correctly fit.

merchandising cloud optimizes merchandising execution
Gone are the days of large binders and hand drawn fixture designs.

It also provides a single digital platform that everyone uses to connect. Two-way, real-time communication ensures that headquarters can provide accurate instructions to stores, and store teams can easily report back on compliance or difficulties.

Execution, compliance, and overall store sales performance can be executed and measured with new levels of precision. The data collected can then be used to help retailers in creating future campaigns.

In 2016, retailers’ top focus should be optimizing store execution and performance. By adopting new technology, like Merchandising Cloud, retailers can easily fix execution problems and measure the results. Once retailers ensure that every store is on brand, on message, localized, and measurable they can unfold opportunities for future growth and take on a competitive advantage. They can focus on creating a superior and memorable retail experience that inspires customers, connects them to the brand, drives them to purchase, and gives them something to talk about with other potential customers.

Learn more about Merchandising Cloud and its capabilities at www.rbmtechnologies.com.

RBM Merchandising Cloud NRF Bus

Top 5 Takeaways from NRF’s Big Show 2016

The RBM bus has pulled away from the Javits for the last time, and NRF’s Big Show 2016 is in the books. A few parking tickets later, the team is headed back to Boston and ready to unwind after a few long days. But before signing off, I’m using a little caffeine, plenty of power, and a good WiFi connection to quickly jot down 5 things that jumped out to me at this year’s NRF show in New York:

  1. A palpable sense of urgency around transformation and digitalization. I’ve been to plenty of tradeshows in my career, and I’ve seen many shows wane (Comdex or CTIA anyone?) as industry ecosystems reach a mature, stable, state. When there are no longer new things to learn, shows just die. The packed aisles and meeting rooms at NRF were testament to an industry in the midst of massive transformation, and an audience hungry to learn more from others on how to best maximize the opportunity that digitalization presents.

  2. The packed aisles and meeting rooms at NRF were testament to an industry in the midst of massive transformation

  3. A lack of integration between stores, store associates, and the rest of the omni-channel. Most of the omni-channel demos I saw minimized (or even attempted to eliminate) the role of the store associate in the interaction. A knowledgeable store associate is a “killer feature” of a good store experience, and we’d all better figure out how to integrate them into a good, omni-channel experience versus cutting them out. Additionally, there was little connective tissue on display between Multi-Channel Marketing solutions and Merchandising Execution in stores.

  4. Insights everywhere, but not a lot of action. Store analytics were the “belle of the ball” with many vendors touting access to valuable insights regarding store performance, product performance, etc. But to get an ROI on analytics you need to perform the analysis, then act on the results. I saw relatively few examples of solutions that help retailers close the loop, and adjust their execution based what their analytics tell them.

  5. Low cost VR/AR technology. There were an increasing number of use cases leveraging virtual reality (VR) and augmented reality (AR). The cost of immersive VR/AR capability is declining incredibly rapidly, and as this occurs it will change retail. But the first users won’t be customers, it will be store designers and visual merchandisers. Their ability to use this technology to visualize concepts and quickly make adjustments will drive significant agility into the design and merchandising process.

  6. RBM NRF 2016 Virtual Reality Merchandising Demonstration
    NRF attendee experiences the future of merchandising through virtual reality using Samsung Gear VR headset at the RBM Technologies booth
  7. The rise of “real-time store sensing”. Last year there was a considerable amount of hype around Beacons, and the potential of proximity marketing. This year, that hype was gone as the implementation hurdles associated with Beacons has become clearer. Instead, a new broader category of real-time store sensors emerged including Beacons, low-cost cameras, and intelligent shelving and connectors. These sensors generate massive amounts of data in real-time regarding store performance that can improve understanding of store, fixture, and product performance, and also enable a personalized customer experience.

So that’s what I saw – how about you?

This blog was originally posted by RBM Technologies CMO Tom Erskine.

Retail Experience Democratization

Democratization of Retail: This Shift Just Got Real

With immediate access to information through technology and the growth of competitive options, shoppers are more empowered than ever. Retail is going through a democratizing shift, giving customers a say when it comes to retail experience.

They have two particular expectations: brand accessibility and unique, entertaining experiences.

Smart retailers are already embracing the democratization phenomenon and effectively transforming their brand perceptions by providing customers with unique, sensory experiences that reach beyond the typical display of merchandise. These retailers are giving customers the opportunity to immerse themselves in their products, while making deeper connections with their brands in both brick and mortar stores and digital channels.

Here are two great examples:

Experience the Great Outdoors – in Stores

Last year, the outdoor apparel company, The North Face, used virtual reality to transport shoppers into beautiful remote landscapes. It sent shoppers in its U.S. flagship stores on virtual expeditions of trekking and rock climbing in Yosemite National Park, California and Moab Park, Utah.

Democratization of Retail Experience

In its South Korean stores, customers experienced the thrill of dog sled racing in the South Pole while trying on the newest apparel.

From the comfort of its brick-and-mortar locations, The North Face gave shoppers. who would have never explored these epic activities otherwise, an adventure of a lifetime.

It also built up excitement and allowed outdoor enthusiasts the chance to wear and test its latest gear in virtual environments before actually heading into the great outdoors.

As a result, The North Face presented customers with a unique, entertaining and memorable in-store experience they couldn’t get anywhere else, setting the retailer apart from its competitors.

Most importantly, customers experienced these incredible journeys, whether they were outdoorsy or not. The North Face successfully made its outdoor brand accessible to everyone.

Smart retailers are already embracing the democratization phenomenon and effectively transforming their brand perceptions

Now You See It, Tomorrow They Won’t

Also in 2015, the iconic British fashion brand, Burberry gave its customers a chance to preview its new spring 2016 line a day before it hit the runway. It made the collection available to its followers on Snapchat, the video and photo messaging app that allows users to broadcast content for up to 24 hours.

Burberry later followed up with another Snapchat experience, revealing its new advertising campaign as it was being photographed in real time. Burberry provided shoppers with two innovative social experiences, making the luxury brand accessible.

By choosing Snapchat, Burberry created a youthful energy, leveraged a “don’t miss” sense of urgency, and responded to the need for immediate gratification. It additionally built excitement around shopping in its stores, where Snapchat users could try on the items they “saw first” in real life.

There has been a shift in retail power to today’s smart shopper. As technology evolves, so will shoppers’ expectations. It is important for retailers to pay attention and adapt to the constantly changing trends that keep customers interested and excited about brands.

Currently, customers care more about experiences they can talk about than they do about accumulating merchandise. Consistently providing customers with accessible, personalized, and unique experiences in all retail channels, physical stores as well as digital environments, is what sets retailers apart from their competitors, builds brand loyalty, and influences repeat purchases.

Where Millennials shop, 2016 trends

Where the Millennials Shop

The Millennial generation is empowered, savvy and digitally stimulated. Millennials are always connected and use their mobile devices to their shopping advantage, yet most Millennials still prefer to visit a physical store. According to a recent study by Cushman & Wakefield “75% of Millennial purchases are made at brick-and-mortar stores.”

Why?

For Millennials, shopping is an experience rather than a way to acquire things. They prefer to see, touch, and interact with the merchandise and the brand; something they can’t get online.

Although this is a huge opportunity for brick and mortar, it’s also a frustrating challenge. Since Millennials have easy and immediate access to a wealth of information, they are selective and demanding. Therefore, how a store makes Millennials feel is crucial to their customer satisfaction.

In order to entice, and more importantly, retain Millennials as customers, retailers must understand, embrace and respond to the four top behaviors of Millennial shoppers:

Millennials are connected 24/7.

They leave their phones on, even while they sleep. Millennials have constant access to a wealth of information about brands, products, trends, and sales. This puts pressure on retailers to keep up, adapt, and move ahead of their competition.

Millennial Shoppers, Mobile and Brick and Mortar
Millennials may be connected by mobile, but they look for individualization in the physical store.

They want a unique, memorable experience.

Millennials expect a compelling, personalized in-store experience every time. Retailers get one chance to get it right. If Millennials aren’t engaged when they enter the store, they walk out without purchasing and head straight through a competitor’s doors.

Millennials share everything.

How a piece of clothing looks, how much a product costs, a display that makes them laugh, or how they were treated by an employee – it all gets shared to their huge social networks. Whether it’s a good or bad experience, Millennials let their peers know. The message is clear, and it can influence others’ opinions and make or break a retailer’s reputation.

They want shopping to be seamless.

They want the products, information and prices in store to match what they found online, and they expect digital transactions to be easy. This means all retail channels should be unified, and stores must be able to scan coupons and accept payments on consumers’ smartphones without hassle or hesitation.

In summary, retailers need to evolve to please smart Millennial shoppers. By accepting change and adopting new technologies, retailers can consolidate merchandising information and open up communication between stores and corporate headquarters, allowing for consistency between all channels. Retailers can also look at each store’s attributes, customize their stores to Millennial shoppers’ preferences, and track execution and performance results to figure out what is or isn’t working. As a result, retailers can design an authentic, exciting, on-brand experience that keep Millennials interested, engaged and ultimately coming back.

Retail Experience, In-Store execution and your customers

Customer Experience: What’s In Store?

Despite the popularity of online shopping, the in-store customer experience is more important than ever. While today’s shoppers can have many digital touch points throughout their path to purchase, they still place a high value on the immersive experience of a physical store. 94% of purchases are made in brick-and-mortar stores where shoppers can see, touch and demo a product in real life.

Shoppers expect a seamless, well-planned, on-brand experience.

Since shoppers have instant access to the information they need, they have become much pickier about where they actually purchase. A store makes an impression in the first few moments a customer enters through the doors. Well-stocked merchandise, accurate signage, and on-brand campaigns all drive better customer relationships, repeat customer visits and better store performance. So it is critical that every store executes with excellence, and yet, not every store can. What’s holding them back?

In many cases, stores are required to follow instructions from massive, cumbersome printed binders that become quickly out of date, making the execution process confusing.

Shopper behavior in retail store

Retailers haven’t considered each store’s individual attributes such as size and layout specifications, customer demographics and neighborhood culture. Stores can’t give customers an authentic and valuable experience, and customers can’t connect with the brand.

When merchandising plans don’t fit, store employees are forced to make judgment calls. Store teams end up spending more time on store setups than they do on the floor engaging customers.

There is little to no communication between the stores and headquarters. Stores don’t get the chance to give feedback or report on compliance, making retail execution inaccurate, wasteful, messy and immeasurable.

It is critical that retailers focus on the store experience.

Achieving a unique and consistent experience strengthens the customer’s brand perception and the retailer’s position amongst the competition. The physical store has a big impact on the customer’s connection to a brand and service. The brick-and-mortar store still holds the power to a retailer’s brand, because It can engage customers in a way online can’t. It is more than a place to buy products, it provides an experience that enriches customers’ lives.

To achieve a superior store experience, retailers must track, measure, and optimize store performance, as well as stay ahead of shopping trends. Also, stores and headquarters need to be on the same page. Daily brand ‘micro-decisions’ should flow from strategy teams all the way to individual stores.

Achieving this all boils down to a digital approach. Retailers can improve store execution, deliver a better retail experience, and drive higher customer satisfaction while also lowering merchandising execution costs, all through a single application.

Learn more in the white paper from RBM Technologies, Transforming Retail Experience with Merchandising Cloud.

merchandising execution optimization with Merchandising Cloud

Optimizing Merchandising Execution

You’ve experienced the challenges affecting your retail execution and customer experience: a cumbersome and wasteful manual process, silos that break down communication, data that becomes scattered and inaccessible, and a general approach to retail execution that fails to work in individual stores.

We’ve reviewed the problems most retailers face in the 4 Mistakes Retailers Make in Retail Execution.

So now, what can you do? How can you optimize your merchandising execution to give your customers the best experience and improve store performance?

Use a cloud-based digital application that delivers localized visual merchandising, in-store execution, collaboration, and compliance, all unified in the cloud.

With the right digital application:

  • Everyone communicates through a single platform, so stores know what they need and have clear instructions for campaign execution. Stores can also report back to headquarters immediately about compliance or issues they face.
  • Retailers see an accurate digital model of every store, including attributes like location, floorplan, and fixtures. This allows precise execution for every location and eliminates waste in the production and shipment to stores.
  • Each store receives the right production quantities based on the unique traits of that location. Store employees know where each campaign element goes and that it will fit, so they spend less time with store resets and more time engaging with customers.
  • Campaign execution, compliance, and store performance can be measured in real-time right down to the display, fixture, or even peg. This data can help guide future decisions.

Merchandising Cloud is a digital application from RBM Technologies provides a new, better way to plan, communicate, execute, and measure retail execution. Through Merchandising Cloud, you can track store performance and deliver a high-quality retail experience to customers, while lowering merchandising costs. With Merchandising Cloud, you have the ability to accurately measure retail experience, which offers insights that will unlock future growth and put you ahead of the competition.

To learn more, download the latest white paper from RBM Technologies: Transforming Retail Experience with Merchandising Cloud.