Merch_Matters
Disney Princess Week, Target Corporation

Target Hosts Disney Royalty

Partnering with Disney for the second year in a row, Target Corporation helped launch the 2nd annual National Princess Week.

Simon Doonan, Duane Reade, Visual Merchandising

Duane Reade Gets Some Window Treatments from Barneys’ Simon Doonan

You might not think that a drug store window would be a place to find the colorful and often outrageous work of Barneys’ Creative Ambassador Simon Doonan, but that is just what Duane Reade has done.

retail-darwin-changing-landscape

The evolution and tide of consumer change is worldwide and escalating

Below is a small excerpt from a larger article written by Dr. Chris Peterson for Retail Customer Executive. He likens the changing landscape of retail to the concept of the survival of the fittest as proposed by Darwin.

Apple Mobile POS, retail localization

Increasing Revenue Without Increasing Floor Size

According to Chain Store Age, Apple has exemplified a growing trend among retailers and their managers, utilizing mobile devices to increase the revenue per square foot of brick-and-mortar stores without expanding their footprint.

Starbucks Meguro, Retail Localization, Tokyo

Starbucks Opens New Tokyo Store

Starbucks will soon open their 1,000 store in Japan, a milestone that is important to CEO Howard Shultz. According to an article on Chain Store Age, Shultz was recently at the opening of their newest Starbucks Maguro store, inspired by the traditional Japanese service spirit.

ilori-luxottica-retail-localization

Luxottica Deploys Clienteling Solution

Luxottica has deployed Raymark’s clienteling solution, according to Chain Store Age. The eyewear makers will deploy Raymark’s solution in their Ilori sunwear stores throughout the year.

Personalized Shopping Experience is King, Shopper Marketing

The In-Store Experience Still Reigns Supreme for Customers

A customized in-store experience is the preferred method of shopping preferred by customers, according to a recent Chain Store Age article. Having said that, the checkout process is still a thorn in the side of nearly three-quarters of shoppers. Two-thirds of Americans also prefer to shop in stores where they receive personalized shopping experiences.

Nordstrom Shopper Marketing

Nordstrom Can Now See How Their Customers Are Moving In Their Stores Thanks to Smart Phones

In an effort to better serve their customer base, Nordstrom has begun tracking shopper movement in their namesake and Nordstrom Rack stores. According to CBS, the company is using cell phone data to track how much time customers spend within the store, and in which departments.

Target Pop-up store, grand central station, visual merchandising

Grand Central Station Plays Home to new Target Dollhouse Pop-Up Store

Target is looking to capitalize on the hot trend of home goods and furnishings with their newest retail concept, a two story pop-up store in the middle of Grand Central Station.

The Gap, Big Data, Personalization, SHopper Marketing

Gap Shifts Focus Towards Big Data and Personalization

In a move to further marry the online and in-store shopping experience, The Gap is turning to Big Data to develop a more personalized experience. According to RIS News, they have never lacked the appropriate data, rather they needed a way to turn that data into information relevant to their shoppers.

Kate Spade eBay retail concept store, New York

eBay and Kate Spade Partner in New York Retail Pop-Up

Making strides into brick-and-mortar stores, eBay has partnered with Kate Spade to launch a retail concept that brings eBay features to the in-store experience. According to CNet, not many other details were provided at this moment.

JC Penney Listens, shopper marketing

New ad asks JC Penney Customers to Come Back … Will They?

In the latest effort in the JC Penney turnaround, the retailer has taken to social media to win back their customers. According to an article on Chain Store Age, the ad will run this week on national television and on their social media platforms.

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