A mashup of Jane Austen’s timeless classic Pride and Prejudice got the horror treatment back in 2009 with the release of Pride and Prejudice and Zombies. The theatrical release of the movie adaptation hits theatres this weekend, hoping to capitalize on popular culture’s obsession with all things deceased but not really.
Austen’s book is not the only century-and-a-half old institution that has undergone a transformation to remain appealing to key demographics. Retail is battling a zombie of its own, the merchandising undead.
Is it overstating the case to compare the state of in-store execution processes that support merchandising efforts to zombies who refuse to die?
The merchandising zombie kills the effectiveness of retailers’ ability to create unique, on-brand experiences for their customers, leaving a trail of stagnant, outdated and off-message stores in its path. Luckily there is a cure.
A recent study by RIS News and sponsored by RBM Technologies found that store-level execution and merchandising effectiveness were key to putting the merchandising zombie to rest for good. According to the survey’s author: “Is it overstating the case to compare the state of in-store execution processes that support merchandising efforts to zombies who refuse to die? I don’t think so. The issues, concerns, obstacles and challenges identified in this report are all known problems and if they can be resolved then good things will happen, including omnichannel readiness, uplift in sales, improved customer experiences and more.”
While Austen’s heroines battle fictitious denizens of the dead on screen, the more real creature retailers should fear is the merchandising zombie. Luckily there is hope.
We encourage you to download the full report, Battling the In-Store Merchandising Zombie to learn more.