Visual merchandising software is a game-changer, because it does away with multiple tabs, Excel spreadsheets, and complicated streams of information and puts all of the information that you need to know in one convenient location.
However, it can be a massive undertaking for any online business to implement. In order to do it well, you need to stay on top of inventory, customer feedback, and various social media channels. All of that up adds up to one thing: time. Many small businesses and ecommerce startups don’t have the resources to properly maintain their online merchandising. That’s all about to change, as long as you get the right assistance with the implementation.
For those of you who’ve just launched your ecommerce website or are in the process of making changes, you’ve probably figured out that online visual merchandising is a long-term game. It’s not enough to simply create a site and throw a few items up for sale. Successful online merchandising requires constant management, inventory upkeep, creative know-how, and an eye for design. Let’s delve a little deeper and take a look at how you can take your eCommerce site to the next level and increase conversion rates in 2015.
Successful online merchandising starts with getting your customers’ attention. It can be tricky choosing which items to put front and center. If your business is known for a particular product, try placing something else on the homepage. Shoppers respond to items that they want, not things that they already need. New items and fresh creations make great headliners. You should also showcase some of your most luxurious products upfront. Products with bright contrasting colors will catch their eye. Remember to rotate your promotional products at least every month or so. Frequent shoppers will want to see something new when they click on your site.
When it comes to listing products, keep underperforming items at the top. You can put surplus items next to more popular products. Items that are nearly sold out should be placed at the bottom. No one wants to get an “Out of Stock” message on the first item they see. Try mixing up colors on your product page. Put vibrant, contrasting items next to more neutral pieces. You should also group certain products together if they fall under the same category. This makes your ecommerce site easier to navigate and more user-friendly.
This article has been contributed by Smart Merchandiser , who is helping businesses take control of their ecommerce websites. They create an easy-to-use interface that replicates the look and functionality of your ecommerce site, one that also tracks inventory, abandonment rates, conversation rates, views, and customer satisfaction. Increase your ecommerce team’s productivity with merchandising software. Work smarter, not harder.