World Retail Congress is the world’s largest and most prestigious annual forum for retail CEOs and leaders to share, debate and network with both domestic and global peers. This year’s annual World Retail Awards Show in Paris, nominated a number of notable and well recognized retailers to complete in nine categories from the Best Store Designs’ to Omni-channel Retailer of the Year.
This year, Verizon Destination Store, Mall of America, (AKQA & Chute Gerdeman) was the chosen as 2014 Winner of Best Store Design < 1200sqm. The store was selected on successfully demonstrating a real customer experience, enhancing the retail brand while proving to be a truly innovative and commercial success. The judges believed most telecom retailers treat smart accessories as uninspiring commodities. The Verizon Destination Store shifts the focus from selling devices to helping customers learn all that wireless technology can do for their mobile lifestyle. The new customer journey is an interactive playground that empowers customers by entertaining, engaging and educating. Ultimately, they’re changing brand perception by making Verizon the go-to destination for the mobile life.
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