Here at MerchandisingMatters, our passion for excellence with in-store retail planning and flawless campaign execution runs deep, and without the two components merchandising would not be effective! Over the past 3 years, Merchandisingmatters has created a retail community to share valuable insights in helping readers understand and learn more about effective in-store merchandising. There is no doubt there is not a more exciting time than to be in retail, than now. Retail technology solutions have accelerated the pace of retail and allow retailers to do more than they ever imagine possible. One of these leading retail solutions’ comes from our sponsor, RBM Technologies.
Since 2000, RBM started off in their office in Cambridge as a retail think-tank for some of the world’s largest brands. Their SaaS based concept has been a quiet secret among retail’s brightest marketing and merchandising teams. RBM’s innovative thinking and solutions have led to changes in how retailers drive the planning and executing in-store merchandising campaigns. With a fundamentally different approach, retailers are able to optimize in-store merchandising campaign planning, communication, and execution.
Monday, RBM announced that it had closed a growth equity round of funding with Spring Lake Equity Partners and also introduced new CEO, E.Y Snowden. The funding, as described by Snowden, will allow RBM to expand and grow globally, while continuing to invest heavily in innovating for existing clients. Snowden, who comes from a strong background in mobile retail with his days early at Sprint, is excited to build on the RBM solutions that are already used around the world. Snowden stated, “It is an exciting time to be joining a well-respected player like RBM, as mobile and merchandising innovations are driving such change for retailers. I look forward to guiding the company’s effective utilization of the resources provided by Spring Lake to accelerate enhancement of existing products, development of new products, and expansion into new sectors.”
If you I’d to know more how retailers are using RBM’s solutions to deliver a consistent in-store customer experience or learn more about RBM’s growth equity financing, please reach out to: