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RBM Supports MetroPCS Execution of Localized Campaigns Across Network of Stores

CAMBRIDGE, Mass.–(BUSINESS WIRE)–RBM Technologies, provider of the only retail communications platform that supports fixture-based planograms, localized campaigns and execution compliance, today announced that MetroPCS has implemented RBM’s Visual Merchandising Manager (VMM) solution across its network of stores nationwide. The VMM platform supports MetroPCS with localized campaign planning and execution.

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VMM consolidates dispersed campaign data into a single database to more effectively drive in-store execution of localized assortments. It utilizes unique store attribute data and fixture configurations to deliver an accurate localized product mix to each retail location. RBM’s solution also enables store managers to report merchandising issues and re-order campaign materials from corporate headquarters in real time.

Merchandising, planning, supply chain and store execution all benefit from the implementation of VMM, providing local teams with real-time, interactive planograms to react instantly and accurately to corporate merchandising directives — right down to the individual fixture level.

“Wireless carriers are constantly offering customers new plans, promotions and devices in their stores,” said Dan Wittner, EVP and chief operating officer at RBM Technologies. “By implementing VMM, MetroPCS now has access to an enhanced centralized communications solution that enables them to deploy campaign directives at the store and fixture level while ensuring compliance across their entire network of stores.”