Combined cloud-based technology offering will empower retailers to deliver a compelling customer-centric experience in each individual retail environment
LogicSource, a leading global sourcing solutions firm, today announced a new partnership with RBM Technologies, a premier provider of cloud-based visual merchandising solutions, that will provide retailers the definitive end-to-end solution for managing their omnichannel environments.
In recent years, customer centricity has truly become a focal point of retail. Consumers exhibit a strong, positive response to retailers who make an effort to understand them and tailor their merchandising, marketing and promotions accordingly. The combined LogicSource and RBM offering puts retailers in complete control by creating a seamless end-to-end interdepartmental workflow that delivers the most relevant marketing solution for each individual retail location.
Leveraging LogicSource’s OneMarket® industry leading Concept-to-Customer technology platform and RBM’s best-in-class visual merchandising management technologies, the partnership integrates the leading-edge assets necessary to realize more impactful retail campaigns and increase marketing ROI.
These components include OneMarket’s digital asset management, creative approval and Procure-to-Pay applications, and RBM’s store attribute management, visual merchandising planograms and automated production quantity point-of-purchase calculations. By adding Dynamic Rendering to the Concept-to-Customer solution, retail customers have a visualization tool that anticipates the individual idiosyncrasies of each retail environment, enabling them to source, design and deliver accordingly.
“Retailers waste time and money routinely shipping large volumes of campaign support materials — POP displays, signage, fixtures and specialized props — to stores that have different physical layouts,” said Sam Vail, managing partner for LogicSource’s OneMarket business unit. “The combination of OneMarket and RBM will empower retailers by automating the ability to accurately visualize, plan, order and ship the right elements to the right layout — creating significant cost savings.”
“We are pleased to be working with LogicSource and its OneMarket Technology to help eliminate the inefficiencies inherent in store-by-store marketing solutions,” said Jeff Smith, vice president, business development and alliances at RBM Technologies. “Together, our goal is to enable retailers to deliver the right product and messaging, at the right place and time, ensuring customers experience the brand as they envisioned.”
Source: Business Wire