If you are walking through Grand Central this week, chances are you will see quite an unusual installation that bridges retail and art. In support of a new bath and beauty line, Target has created a pop-up shop in the high-traffic area that features a floating bathtub and retail shop, according to Chain Store Age.
From the article:
Target is celebrating the launch of Sonia Kashuk’s new line bath and body products collection with a larger-than-life art installation and pop-up store in New York City’s Grand Central Station. The centerpiece of the space is a gleaming white bathtub on a platform that is raised some eight feet off the floor. A live model sits in the tub, which is surrounded by bubble-like balloons.
The new line, which includes shower gels, body lotions, loofas and shower caps, is on display in the pop-up and available for sale.
In tandem with the launch, the brand is running an Instagram contest: Four winners who tag #skbody will be entered to win “a full scent family of products.”