Gearing up for the holidays, Target will begin offering in-store pickup at all US retail stores beginning November 1st for orders placed online. According to Chain Store Age, Target will also make a big push during “Cyber Week,” the week including Cyber Monday.
From the article:
Target’s overall holiday campaign, themed “My Kind Of Holiday,” will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media.
Beginning in November, Target will invite consumers to join the conversation by using the hashtag #MyKindofHoliday. The company is also bringing social media into its stores and its catalogs. Starting Nov. 18, Target will highlight about 100 holiday products across all areas of its stores that have been trending well on Pinterest. It will also make reference to Pinterest in its holiday catalogs.
In other key initiatives, the discounter is extending the timeframe of its price match policy for the holiday season beyond the typical-seven day window. If a customer purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at Target.com, a local competitor’s printed ad or at select online retailers, Target will match the price.