We all may have encountered this before, a friend is wearing a new dress to a wedding or a suit to a job interview and then promptly returns it the next day. This trend, now called “wardrobing,” is taking off according to Main Street – and it’s costing retailers money.
From the article:
Who exactly are the biggest wardrobing offenders? It seems there’s no one-size-fits-all answer.
“There are a lot of people practicing wardrobing—people you would never expect,” says Hitha Prabhakar, chief research officer at AitchPe Retail Advisory. “It ranges from celebrity stylists and wealthy suburban soccer moms to young people who are looking for a job and can’t afford to buy an interview suit.”
But what drives our desire to try and beat the system? Social pressure may be one factor.
“No one wants to be caught wearing the same outfit on multiple occasions,” says David A. McKnight, an image and lifestyle consultant. “I’ve worn things twice, even though they were styled differently, and I’ve had someone say to me, ‘I’ve seen that jacket before,’ as if it’s a sin to wear something twice. Also, in the days of Instagram, a lot of fashionistas are looking to get noticed by posting ‘selfies’ wearing the latest trends, and God forbid they wear something twice.”