microsoft-surface-tablet-visual-merchandising

What’s in a (Surface) name?

With less-than-optimal sales for their Surface RT and Surface PRO tablet systems, Microsoft is now admitting that they botched the naming of these devices.

microsoft-surface-tablet-visual-merchandising

According to an article on TabTimes, Microsoft executive Jack Cowett, responsible for the marketing of the surface tablets, said some customers didn’t know the difference between the two devices.

From the article:

“We think that there was some confusion in the market last year on the difference between Surface RT and Surface Pro,” said Cowett. “We want to help make it easier for people, and these are two different products designed for two different people.”

Microsoft has since dropped the ‘RT’ for its latest Windows RT tablet, with the tablets now simply called Surface and Surface Pro. Microsoft has reportedly almost sold out on pre-order models, although it has been suggested that the Redmond firm has lightly stocked the channel – The Register last week reported that just 2,000 tablets were available in the UK.