It turns out that Walmart shoppers who use their custom mobile app spend upwards of 40% more than shoppers who do not. What’s more, according to Mobile Commerce Daily, they also shop in their brick-and-mortar stores twice as much as regular shoppers do too.
From the article:
The executive’s fireside chat during the “Push Your Creative Limits: Mobile Invites and Involves Consumers to Live in the Story” session gave attendees a look at how mobile plays a role in Walmart’s multichannel strategy. In particular, the session highlighted Walmart’s app as critical in the company’s initiatives going forward.
“We found, most importantly, those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more,” said Wanda Young, vice president of media and digital marketing at Walmart, Bentonville, AR.
“It’s a great customer win because we’re giving them the tools that they’re asking for, but we’re helping them and allowing them to save time and money,” she said.
Walmart’s strategy is all about getting the right product to the right consumer at the right time.
Ms. Young also pointed out that multicultural consumers over-index on gaming and social media, which gives the company a big opportunity with mobile marketing.