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Warby Parker Says The Future Is In Omnichannel

In an interview at Advertising Week last week in NYC, Warby Parker co-CEO Neil Blumenthal said he never thought they would need brick-and-mortar stores to sell their stylish glasses.

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Now with four retail stores built in the past 5 months, Warby Parker is realizing that truly successful retail operations need to mix online clicks and visits to physical stores.

Click to see the entire interview.