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Apple sees a future on the wrist, not on the face

Apple CEO Tim Cook sees the future of wearable technology, and its impact on his company. When pressed to discuss specific devices, Cook believes wrist devices such as watches will be a major player, though, according to The Guardian, he does not believe that Google Glass will make much of an impact because people do not want to wear a device on their face.

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From the article:

But when asked about the heavily publicized Google Glass he parried the question by suggesting that people who don’t otherwise wear glasses might be reluctant to don such an accoutrement.

I don’t find Cook’s dismissal of eyewear very insightful: just go to a shopping center and count the eyewear stores. Many belong to the same rich Italian conglomerate, Luxottica, a company with about 10 house brands such as Oakley, Persol and Ray-Ban, and a supplier to more than 20 designer labels ranging from Armani to Versace. (As the perturbing Sixty Minutes exposé on Luxottica pointed out, the company nicely rounds out its vertical dominance of the sector through its ownership of EyeMed, a vision insurance business.)

Eyewear, necessary or not, is a pervasive, fashionable, rich product category, a fact that hasn’t escaped Google’s eye for numbers. The company is making an effort to transmute its geeky spectacles into fashion accessories. Courtesy of Counternotions I offer this picture of Sergey Brin and fashionista Diane von Furstenberg proudly donning the futuristic eyewear at the NY Fashion Week: