We are entering the second biggest shopping season of the year, behind the Christmas holidays. Back to school shopping can mean big business for many retailers, and as students and parents of all ages step foot inside your brick-and-mortar store, there are a few things you should keep in mind.
According to a recent Forbes article, tablets are allowing shoppers greater insight into retail stores before they enter, including:
- More than one-third of consumers use a tablet to conduct research on products and compare prices.
- More than one-fourth of consumers use a tablet to purchase products.
- One-fourth of consumers use a tablet to redeem coupons.
- More than 18% of consumers use a tablet to search for retailer information.
From the article:
Retailers are preparing for the influx of consumers and sales. Most stores feature signage in primary colors with the words “school supplies” or “back-to-school sale.” In-store displays are effective; they draw consumer traffic to a specific location in the store. At Prosper Insights & Analytics, our data reveal that consumers plan to rely on technology to find out about the back-to-school deals long before they step foot into the store.
So regardless of your current sales, expand your ability to reach your target market through an effective website.
For a host of reasons – Selection, Quality, Convenience, Price, Product availability, Service, etc. – today’s Consumer is making sure they are “educated” before they come into your stores, or seek your manufactured product. Stay aligned with their aligned with needs. The mutual education will be a benefit to both of you.