August 2013

The Psychology of Visual Merchandising

August 29, 2013 // 0 Comments

Imagination is the key to a successful visual merchandising strategy, captivate the audience with items and visual aids that simply cant be ignored, allow them to explore the company and the strategy without having to work hard to do so. Plant the seed in their minds with simple but highly effective tools that will lead to a substantially higher level of interest, customer base and website traffic. [...]

You think you have loyal customers? Think again.

August 26, 2013 // 0 Comments

Retail Customer Experience recapped the results of a recent Market Track survey which concluded that the majority of U.S. shoppers are not loyal to the brands they shop. The study found that there are new trends when it comes to customer purchase decisions and a disconnect in industry perception on the part of retailers. [...]

Home Depot Standing on Firmer Ground

August 22, 2013 // 0 Comments

Home Depot is in the midst of another rebound, partially owed to the rise in house purchases and, in turn, house repairs. What is behind this turnaround is not some magic strategy or stroke of luck. According to an article on Forbes, it was solid management, on target marketing, and listening to the customer that helped Home Depot get back on top. [...]

Best Buy Turnaround. Is it working?

August 21, 2013 // 0 Comments

With their best quarterly results in two years, Best Buy appears to be on the mend. According the Businessweek, it appears as if people are not entirely through buying TV’s and other electronics in a brick-and-mortar store. [...]

Why is in-store compliance so low?

August 8, 2013 // 0 Comments

In this month’s POPAI webinar, Dr. Hugh Phillips, president at Phillips, Foster & Boucher, uncovers the key reasons why retail brick-and-mortar retail stores are unable to effectively deliver in-store marketing campaigns. [...]

Target’s Innovation Comes From Within

August 7, 2013 // 0 Comments

The story of Target’s process of innovation, as told through one employee, Elwin Loomis. According to the Star Tribune, Loomis left Target after 12 years to work at a smaller, more innovative, company. A decade later, Loomis finds himself back at Target, but what he came back to was not the same company he left. [...]
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