Samsung is hoping their aggressive new retail concept store, dubbed the Samsung Experience Store, will be a hit. According to PSFK, Samsung is hoping to build on the success of the Apple retail store design, and pilfer some of their customers in the process.
From the article:
Samsung has clearly studied the Apple’s retail store layout and design philosophy. You can see influence of it in the open floor plan, uncluttered space and use of light and glass. OMA say that the space is organized in to several zones. Occupying much of the left side of the store is the IM Convergence zone and the Family/Kids Apps zone provide lively settings for both adults and children to experience the products. The A/S zone provides a comfortable space where problems with mobile devices can be diagnosed and fixed. There is also a casual seating lounge and coffee bar where customers can tailor-make their own cups of coffee through an App.
The open environment is meant to allow customers to feel free to wander and demo the products on display whether they intend to make a purchase or not.
Along the right side of the store is the Galaxy Super Wall made of a combination of flip dot panels and large format display screens. Customers moving through the space are translated into a digital art piece using the flip dot panels. The display wall hosts product information content and demos.