You might not think that the world’s largest athletic apparel company would have any need to play catch up with Apple’s App store, but guess again. According to Wall Street Cheat Sheet, Nike might be doing just that in attempt to attract developers to expand the popularity and use for their FuelBand.
From the article:
Nike and Apple have long had a close relationship since Apple CEO Tim Cook also serves on the board of directors at Nike. Now the sports accessories company is hoping that some of Apple’s technology mojo will rub off on its effort to create a popular ecosystem of apps around its FuelBand product.
Some analysts feel that Nike may have already missed its opportunity in this field. In 2006, Apple and Nike collaborated on creating Nike Plus, an activity monitoring device that synched with the iPod. However, Nike failed to build on its initial popularity and athletes who adopted the device soon migrated to other companies’ products that utilized a more accurate global-positioning system.
However, Nike is taking steps to avoid the mistakes of its previous tech product ventures. In 2010, it created a separate digital sports division to focus solely on its tech-centered products.