Microsoft is planning to open Windows store-within-a-store concepts at over 500 Best Buy locations nationwide. According to Chain Store Age, the stores will open in late June and stay open until September.
From the article:
“The Windows Store creates the kind of retail destination we all want to shop in, combining great selection, the latest technology, the best service and the lowest prices,” said Jason Bonfig, VP of computing for Best Buy Co., Minneapolis. “What our customers will see in these 600 stores is something totally new and fully in line with our determination to transform Best Buy.”
The shops will range in size from 1,500 sq. ft. to 2,200 sq. ft., and will showcase a broad range of Microsoft products and accessories, including software and hardware along with the Windows Phone portfolio.
The initiative comes some two months after Samsung Electronics unveiled plans to install its brand shops in more than 1,400 Best Buy stores this year. Best Buy also has dedicated Apple shops in its stores.
In an Associated Press report, Belus Capital Markets analyst Brian Sozzi said Microsoft shop initiative “absolutely makes sense,” and he expects more store-within-store formats at Best Buy.