With the understanding that showrooming is not going away anytime soon, executive from Sony and Sprint plan to discuss ways to make showrooming work for retailers in the upcoming Retail Customer Experience Executive Summit. According to Retail Customer Experience, showrooming has been met with fear by retailers in the past, this does not have to be the case.
From the article:
“Showrooming is on everybody’s mind, but we want to show retailers how turn it around and make it a positive thing,” said James Bickers, editor of Retail Customer Experience and producer of the Summit. “We want to suggest, and show our attendees, that having a connected shopper is actually a set of opportunities to do some extraordinary things, things that can drive loyalty in a very real way.”
The session will also feature insight from Jeff Fromm, founder of the ad agency Barkley and an expert on marketing to Millennials — the demographic that has largely driven the showrooming phenomenon.
The Retail Customer Experience Executive Summit, which takes place August 13-14 at the Hard Rock San Diego, is an intense day-and-a-half of education and networking. Other topics at this year’s summit include Big Data and retail, trends in global retailing, customer service training, mobile payments and more. Registration is now open.