JC Penney home department, retail localization

JC Penney Gets a New Home Department

JC Penney unveiled new home department layouts last week. According the Chain Store Age, this revamp was a centerpiece of former CEO Ron Johnson’s plan to turn the retail giant around.

JC Penney home department, retail localization

From the article:

More than 500 stores received a complete home department revamp, with updated flooring, accent lighting, custom fixturing and a widened pathway.

The new department is made up of a collection of in-store shops for popular designers, including Michael Graves Design, MarthaHome, Happy Chic by Jonathan Adler, and Design by Conran. Each shop-has its own distinct look with a size range of about 300 to about 800 sq. ft.