Saks Fifth Avenue Window Design, Visual MErchandising

Saks Fifth Avenue and DDI Hold Window Design Competition

Saks Fifth Avenue will once again play host to a student window design competition in cooperation with DDI Student Window Challenge. The challenge will span both east and west coasts of the United States with New York and Los Angeles locations serving as canvases.

According to a press release on the Wall Street Journal, the competition will involve visual merchandising students from the Fashion Institute of Technology (FIT), LIM College and the Fashion Institute of Design & Merchandising (FIDM).

Saks Fifth Avenue Window Design, Visual MErchandising

From the release:

After the success of the inaugural Student Window Challenge event in 2012, DDI and Saks Fifth Avenue are expanding the program this year to offer students on both coasts the opportunity to display their design skills for a panel of industry experts. The New York challenge will take place on June 6(th) at the Fifth Avenue Store, and will conclude with an after party at Cafe SFA in partnership with the Retail Design Institute’s New York Chapter. The Los Angeles challenge will take place on July 25(th) at Saks Fifth Avenue Beverly Hills, and will conclude with an after party at the retailer’s new men’s Denim Bar in partnership with the Retail Design Institute’s SoCal Chapter.

Industry friends, DDI readers and sponsors will be invited to join participants at both after parties, giving students a rare chance to mingle with prominent retailers and designers from their industry.

DDI Executive Editor Alison Embrey Medina said that during the competition itself, students will be given a window design challenge centered on a specific theme.

“Each two-person student team will be given one day to create window presentations using provided materials, merchandise from Saks and their own creative input,” Medina said. “At the end of the day, a judging panel consisting of Saks’ visual team and DDI editors will determine the winning teams. We are quite excited to work with three outstanding design schools and look forward to seeing what the students from each side of the country will bring to the table.”