Target Corporation Beauty Concierge, Shopper Marketing

Target’s SoCal Locations Getting a Beauty Concierge

Nearly 100 Target stores in the Orange County and Los Angeles areas will begin featuring beauty concierge services for their customers. According to Retail Customer Experience, each Target Beauty Concierge will be available to answer questions and guide shoppers. Customers will be able to identify them by their black aprons and will be located in the beauty aisles.

Target Corporation Beauty Concierge, Shopper Marketing

From the article:

In addition, the program will launch in 27 stores in the Washington, D.C., Northern Virginia and Baltimore area, 36 stores in Minneapolis and expand by an additional 41 stores in Chicago, with approximately 200 stores implementing the program in 2013.

“Target is excited to offer this unique, special service to our Los Angeles and Orange County area guests — guests whom we know are passionate about beauty,” said Cary Strouse, Target’s senior vice president of stores in the Western region. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices.”