Macy's American Icon Collection, visual merchandising

American Icons Front and Center in Macy’s Newest In-Store Event

Featuring “things we love,” Macy’s newest marketing push is designed to appeal to our sense of patriotism, fitting seeing as Memorial Day is fast approaching. According to Forbes, the campaign features images of notable American images such as apple pie, lighthouses in New England, the Lincoln Memorial, and others juxtaposed with clothing items found in Macy’s stores.

Macy's American Icon Collection, visual merchandising

From the article:

The campaign began on May 15 and runs through July 4. All Macy stores are participating with special displays and events. Naturally the Herald Square store had the biggest events such as stars from MOTOWN the musical kicking off events in many departments including Ralph Lauren’s Denim & Supply, Calvin Klein, Michael Kors, Tommy Hilfiger, Estee Lauder, Betsey Johnson and many more. Even Martha Stewart, despite the well-publicized conflicts with Macy’s, is running a sweepstakes through July 4 that will entitle the winner to have lunch with the iconic Martha herself in New York. Other prizes include a $250 gift card and “Martha’s American Food” book. Wow! Competing with that event is “Macy’s Great American Grilling Guru” where Macy’s culinary council chef Marc Forgone will award $10,000 to the winner. These are just a few of the many events taking place.

Many stores throughout the United States are participating. The Washington DC area is a good example of what is typical. On Thursday, May 16 an event held at Macy’s Metro Center was repeated at Macy’s Pentagon City on Saturday, May 18. The event featured wax figurines of well-know people from Madame Tussaud’s Washington on display in the stores. There were also presentations by Calvin Klein, Michael Kors, and Levi’s. Chelsea Green and the Green Project played jazz tunes adding to the excitement. Customers love live music, which brings to mind my recent visit to Macy’s Philadelphia store. For those of us who remember, it is the old John Wannamaker store. The store still has the world’s largest pipe organ played twice a day in the center court (where the famous Philadelphia Eagle rests). The organ is played for customer enjoyment. The atrium was like a cathedral, the music was wonderful. Customers stayed to listen. The music wasn’t enough though to mask the fact that the floor nearby ladies shoe department was filthy; oh well, at least my ears were happy if my eyes were not.