Target Pop-up store, grand central station, visual merchandising

Grand Central Station Plays Home to new Target Dollhouse Pop-Up Store

Target is looking to capitalize on the hot trend of home goods and furnishings with their newest retail concept, a two story pop-up store in the middle of Grand Central Station.

Target Pop-up store, grand central station, visual merchandising

According to Chain Store Age, the store stands 21 feet tall and covers roughly 1,500 square feet. It features head-to-toe furnishings from their new Threshold brand, complete with an outdoor area.

From the article:

The house carries about two dozen products shoppers can purchase by using their smartphones to scan a QR code. The retailer will later ship the product.

Workers built the temporary installation, which is made up of interlocking panels, in Queens and then moved the structure to Grand Central. The installation opened on Monday and will close at the end of day Tuesday.

Target’s latest pop-up comes weeks before J.C. Penney Co. is set to make a splash of its own, with the opening of its multiple branded in-store home shops.