JC Penney Listens, shopper marketing

New ad asks JC Penney Customers to Come Back … Will They?

In the latest effort in the JC Penney turnaround, the retailer has taken to social media to win back their customers. According to an article on Chain Store Age, the ad will run this week on national television and on their social media platforms.

JC Penney Listens, shopper marketing

From the article:

The retailer posted a 30-second ad on Facebook called “We Are Listening.” The spot blends nostalgic images of Penney stores from the 1960s and family scenes. A female narrator acknowledges that the retailer recently made some changes, some of which “you liked and some you didn’t.” The voice-over continues with, “What matters with mistakes is what we learn. We learned a very simple thing – to listen to you.”

The ad ends with: “Come back to J.C. Penney – we heard you. Now we’d love to see you.”

The video also appeared on Penney’s YouTube channel.

Meanwhile, the retailer took to Twitter to ask shoppers to comment about the recent changes, what they liked and what they didn’t. The company created the hashtag #jcplistens.