Samsung Experience, Best Buy, Retail Localization

Samsung Experience Shop Opens in NYC Best Buy

With nearly 1,400 store-within-a-store concepts slated to be opened by early June, the Samsung Experience store opened this week in the Union Square Best Buy this week. This store represents one of close to 900 such stores to open between now and May, according to PC Mag.

Samsung Experience, Best Buy, Retail Localization

From the article:

“This opening of the Samsung Experience Shop at Best Buy is a key illustration of the Best Buy Renew Blue strategy,” CEO Hubert Joly said at today’s event. “This is a very meaningful development from the customer standpoint. It is an opportunity to touch, feel, and learn about great products and how they work together.”

Joly addressed the crowd from a large and prominent corner of the store that has been transformed into a Samsung-only area where the South Korean manufacturer can showcase its lineup of phones, tablets, laptops, and accessories.

The partnership began about five months ago, when Joly met with Samsung CEO JK Shin to discuss a future together.

“Best Buy wanted to truly showcase the world’s most popular products, and Samsung wanted a partner that could deliver an inviting customer experience in every corner of the United States,” Shin said Wednesday. The new Samsung Experience Shop offers what he called a “unique opportunity, providing customers place to explore, purchase, activate, and service.”